Brightcove Ends Free Network Service
Our core business since 2005 has been to provide an on-demand, white-label online video platform. In 2006, we launched a free version of this service for smaller publishers called the Brightcove Network. The Network was supported through advertising sold by third-party ad networks, and we shared the revenue with the publishers who were using the Network.
Although more than 40,000 publishers have signed up for the Network, it represents less than 1% of our revenue. Our core business, the Brightcove platform, has been extremely successful for us and for our customers. So we've decided to focus 100% of our business efforts on the Brightcove platform, which customers pay us to use.
We will be discontinuing the free Brightcove Network offer and its showcase website, Brightcove.TV, on December 17, 2008. This change won't affect our platform publishers or our corporate website (Please see the Network and Brightcove.TV FAQs for complete details.)
We have tremendous respect for the content and sites that our Network publishers have produced, so the decision to discontinue the Network was a difficult one. But we are providing an opportunity for Network publishers to easily and affordably migrate to Brightcove 3, the new version of our online video platform.
To that end, we have introduced Brightcove Basic, a low-cost edition of our platform designed for the needs of emerging media companies and small businesses. Basic gives small media companies and publishers access to powerful Brightcove 3 features and offers a range of choices to work with third-party ad networks. All Brightcove Network publishers automatically have a free trial of Brightcove Basic through December 17, 2008. (Learn moreabout Brightcove 3).
We appreciate all the support and participation in the Brightcove Network over the past two years. We hope that Brightcove 3 will open up new opportunities and contribute to the success of the vast diversity of publishers who use Brightcove every day for online video.
-- Adam Berrey, SVP of Marketing & Strategy
UPDATE: There has been some confusion and speculation about pricing for the Brightcove 3 Basic edition. The best way to get a price quote is to contact Brightcove sales. Brightcove 3 Basic edition is offered on an annual contract basis at a price that works out to be the equivalent of several hundred dollars per month.
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Comments
This is really unfortunate.
by Rick Mason on Nov 3, 2008 10:10:54 PM
I for one am extremely upset for this. Our sites budget is not in the tens of thousands just to pay for the use of video. I got a price quote, which was REALLY high and wanted to know if this was for a year, or one fee?
The fact that theres no price listed confuses me alot. I have been a LOYAL user and now feel my sites content will be in bad shape. If you decide to cater to the smaller businesses or ones with smaller budgets, please consider keeping this on or a similar product.
by Tyler on Nov 4, 2008 8:23:34 AM
There's always Fliqz. It's plug-and-play and completely customizable, and there's a range of pricing plans for businesses of all sizes -- including the free basic player.
by John on Nov 4, 2008 12:09:37 PM
The bad thing is I have emailed Brightcove numorous times and they have yet to quote me, but in several of the emails they assured me they would have a service for publishers like myself. I don't make profit off my videos, I have a very small budget, and have no problem paying, but it seems they are pricing it high to run my kind off. It's people like us who made Brightcove a well known name in the video community, now they stab us in the back. Thanks Brightcove.... "The Brightcove Basic edition is priced at several hundred dollars a month." Really thinking about us ain't ya?
by Jody Shannon on Nov 4, 2008 3:41:25 PM
Jeremy:
I do understand.. however, we are one of your earliest adopters and using the service across multiple (other) domains, please carefully consider how you handle this.
I would 'gently' suggest that you folks - at very least - make the embedded player codes available to those of us who will have to pull some long (late) shifts to migrate video hosting to our internal platforms.
Please Advise..
by Ken on Nov 4, 2008 10:35:52 PM
Brightcove - do you really expect customers to pay $6000 for something we can get free elsewhere?
Shame on you.
by on Nov 5, 2008 10:12:54 AM
Adam et al:
We've been a happy user of your service for about a year. Love the level of control and the rich asset management tools. As a CTO who in his day job has run big consumer sites serving up millions of video streams, it was fantastic to be able to get the same type of product for a low-traffic site that I'm doing on a bootstrap basis.
I understand the economics in that free is a money loser, but many sites aren't at the 10 million streams per year and high number of assets that your $6K annual plan suggests. I think if you came out with Brightcove light light, perhaps at $100 per month with 25% of the capability of the currently low end plan, many small publishers would continue using you (I would). At that price point, they're definitely covering costs and probably contributing a bit of margin, and it's a long-tail thing. Also, as these publishers grow up, you're offering a pain-free migration into higher end (read: more profitable) plans. Please do consider this, as I'm not looking forward to migrating dozens of pages to another service.
by Joe on Nov 6, 2008 7:59:49 PM
Any news on the video downloader? I have now over 50 videos that I need to find a new service...
by Matheus Siqueira on Nov 9, 2008 1:56:50 PM
Hello everyone!
This newsletter of discontinuing made me very ungry as well. I spent many horus to interest my partners to put their video in brightcove. Now I am dissapointed. I can uderstand guys from brightcove who belived that third part of publishers will put some money on entertaiment, but the risk of leaving loyal brightcove cuctomers was not well calculate in this busieness.
Thank You brightcove for two years of well cooperation. I am affraid that our budget is too smal to cover "effordable several hundreds dollars a month ".
I run my business in Poland, where dollar currency is like 3:1. Several hundreds $ means for us around thousand. Take this under your concideration.
by Mike Flora on Nov 11, 2008 1:17:33 PM
Dear Brightcove,
I would urge you to consider following the lead of many other outstanding companies who abide by the 1% rule and offer your product to nonprofits or cause related entities to expand your brand recognition, while giving back and contributing to the public good.
Many non-profits that I have advised to use your service to begin expand education and alleviate poverty will suffer as a result of your lack of commitment in continuing to offer a truly affordable services to this sector. Perhaps you will consider a revenue based application for service payment reductions - or embrace cause marketing all together and allow tax exempt organizations to receive complimentary services, enabling the use of your powerful platform for this very important sector, while providing examples of how your service really can work to make a difference.
Respectfully,
Sean Ross
by Sean Ross on Nov 11, 2008 6:29:18 PM
It's very sad how small companies are being teken advantaged of. Many whom don't make profits off their videos but incur tremendous expenses producing content. To discontinue the free service and only give us two months to make a decsion is a bad business model and shows that their is no concern for those that keep Brightcove in business. And where did the magical $6K a year come form? I hope you trully reconsider your new decison or you will open the doors for your competitors and end users to take over.
by Kimatni Rawlins on Nov 14, 2008 10:44:21 AM
As brightcove is now just too expensive does anyone know of another platform we can use with simular features?
by Adam Giddens on Nov 20, 2008 9:42:00 AM
I used it from the begining and features are fine but manage is very slowly, and now they want money for it? Justin.tv or Youtube offer many features and monetize videos too, more faster and free, where brightcove go? like netscape dissapear after want to sell the browser that you can get free on other places, I believe that competition are happy with this nes, many user have experience on video and are looking for other site to move. thats Incredible - Ripley
by Eduardo Fernandez on Nov 21, 2008 7:25:00 PM
you really show a lack of professionalism to not reply to any post on the blog. Are you kidding ? $6000 a year ? Do you have a clue ? You are totally clueless, This is a disgrace, and great timing in the biggest recession of the last 75 years you make this kind of move?
by Hugh on Nov 23, 2008 9:48:50 PM
6,000 is the basic service, meaning you can't put your own ads, it's just the hosting and the video player.
If you want to put ads on your videos then is like 10,000 plus a year. DELVE networks now wants 1,000 per month. There are many alternatives and some are cheap and close enough or better than brightcove like vimeo, blip.tv and others. Also get a dedicated server (80.00 a month from godaddy.com) and buy the Moyeba video player and customize it like Brightcove, it will let you add ads, video list,etc.
I heard many companies (press media) not happy with Brightcove, I think they will failed sooner than later because the competition will be strong in the coming months so wait a little longer and don't rush yourself, for now I'm using youtube which actually pays you really good.
by Ricomix on Nov 27, 2008 4:14:08 AM
I am moving all my videos to www.viddyou.com, for $35 a year they offer better quality than Brightcove. The only downside is they do not have a money making system in place yet, but I really don't need that since I sell my own ad's and place them into the videos myself.
by Jody Shannon on Nov 28, 2008 6:32:26 PM
Brightcove dose a great job. I think the price increase is justified. This just opens the door for another compant to fill some of the void left in that price range. I still love Brightcove. Todd.
by Todd Covington on Dec 1, 2008 1:48:27 AM
I want to add my experience into the complaint file.
I have requested three separate times to be contacted by sales with no reply. I was on this mornings webinar and asked what the pricing for the three different tiers was, also with no reply. Pricing could have been/should have been sent with the original notification email. I have now lost time and have to scramble to replace Brightcove because I didn't count on them not getting back to me. BTW I probably would pay $6000 per year...
by Larry on Dec 3, 2008 6:26:54 PM
I too am disappointed. Moving to a smaller service now. I'm also puzzled by the evasiveness of the sales reps. Took me three days to get a response, and only after contacting other colleagues in the industry who put in a word for me.
While I understand the business decision, I am disappointed. I was looking forward to using Brightcove to build my media library, and would've had no problem paying $100/month or a little more to keep my content right where it is.
I wish the company well.
by John Farrell on Dec 10, 2008 2:52:27 PM
Just got a call back today...finally! I'm fairly certainly that they waited so I now am royally screwed. Now I only have 6 days (4 weekdays) to migrate hundreds of videos.
Truly tacky stuff. I was a huge proponent for Brightcove early on. Apparently, I was wrong. Sorry to all those folks I convinced to try this service!
by Rob on Dec 11, 2008 2:02:41 PM
Hi All,
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- a Progressive Download Video Website for Business's.
We produce the website, encode (only if you need to re-encode) and host the videos for you.
Videos are hosted on Dedicated Server and streamed via CDN.
by Dennis on Dec 17, 2008 6:49:11 AM
I think what is happening here is that Brightcove just doesn't want to invest in the low-return basic market. "Politically" they probably feel they can't dump this end of the spectrum, but clearly they'd rather not bother and so are spiking the prospects by hitting small users with these $6,000/year (plus) fees.)
by JM on Dec 19, 2008 8:37:40 PM
Wanted to stay with BrightCove, but the economics made no sense. So I spent a day customizing an open source flash player -- now I have 100% control over the presentation layer -- and spent about $20/month on the Amazon S3/CloudFront platform for CDN delivery. What I ended up with is better-looking and cheaper than the BrightCove solution. Brightcove missed the boat from a revenue perspective. Sure, they have deal with NYT and others, but the long tail of 40,000 publishers even at a nomimal rate ($50, $100 per month) would have probably doubled their revenue with little incremental costs. Oddly, the other Brightcove replacement companies I spoke with were charging nearly the same, and their incremental costs must have been tiny. Really fat margins, if you ask me.
by Susan Chun on Dec 24, 2008 1:03:59 PM
Wow... I was beginning to think that soon they would be No.1 beating out You Tube! I guess not! Brightcove should really think about this! Maybe Brightcove should pick up some of You Tube's practices on ads and sponsorship, so they don't have to go after their users!
by Kenny G. on Jan 22, 2009 9:58:21 AM
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