Spain's Leading Daily Newspaper Chooses Brightcove Platform for Online Video
We are very excited to announce Brightcove's first major customer in Spain, Grupo Godo, publisher of La Vanguardia and other popular titles including the popular sports newspaper Mundo Deportivo. The first property to launch is La Vanguardia, an international leader in online news, entertainment and sports information and Spain's highest-circulation daily newspaper. With Brightcove, La Vanguardia and other publications such as Mundo Deportivo will significantly expand its ad-supported online video offerings including breaking news, daily and weekly editorial features, and bringing to light a deep archive of past video reports. The first marketers to launch advertising campaigns with the new online video offerings include Sony, Peugot and Nissan. (Read the full press release).
Brightcove is an important partner for many leading newspaper organizations around the world, such as the New York Times and Washington Post in the US, Telegraph and Guardian newspapers in the UK, and more than 60 regional newspapers in Germany. As we noted in an early research report from Brightcove on newspapers, the industry is evolving rapidly to adapt to shifting consumer behavior and the migration of advertising from traditional print and broadcast to the Internet. We are excited to be a strategic partner for leaders in the newspaper industry embracing the change with powerful new online video offerings and monetization opportunities.
We are also happy to announce that the deal with La Vanguardia in Spain was done in conjunction with Brightcove partner Universe Inside Entertainment, a Barcelona-based full-service company supporting Brightcove customers in the region.
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