Brightcove EMEA
Online Video A Bright Spot In Media Landscape
Jack Meyers Media just released their '09-'10 forecasts for various advertising-driven media and, as you would expect, it's not pretty. The good news is that online/video are both estimated to achieve positive growth. That jibes with what we are seeing, which is media companies deciding to continue to invest in online video.
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Jack Myers
Media BusinessReport | ||||||
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Advertising
and Marketing Investment Forecast | ||||||
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2009-2010 | ||||||
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UPDATED
03-10-09 |
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ADVERTISING |
2009 |
2010 | ||||
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%
Growth |
$ |
%
Share |
%
Growth |
$ |
%
Share |
|
|
|
|
|
|
|
|
|
Newspapers
|
-22.5% |
$ 29,508
|
14.9 |
-11.0% |
$ 26,262
|
14.0 |
|
Broadcast
Network Television |
-6.0% |
$ 17,230
|
8.7 |
-5.0% |
$ 16,369
|
8.7 |
|
Cable Network
Television |
1.0% |
$ 18,362
|
9.3 |
3.5% |
$ 19,005
|
10.1 |
|
Broadcast
Syndication |
0.0% |
$ 3,193
|
1.6 |
-2.0% |
$ 3,129
|
1.7 |
|
Local &
National Spot Broadcast TV |
-20.0% |
$ 20,403
|
10.3 |
-7.0% |
$ 18,974
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10.1 |
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Local/Regional/Spot
Cable TV |
-25.0% |
$ 3,807
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1.9 |
10.0% |
$ 4,188
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2.2 |
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Branded
Entertainment/Product Placement |
4.0% |
$ 9,001
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4.5 |
6.0% |
$ 9,541
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5.1 |
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Videogame
Advertising |
12.0% |
$ 908
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0.5 |
12.0% |
$ 1,017
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0.5 |
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Cinema
Advertising |
1.0% |
$ 798
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0.4 |
2.0% |
$ 814
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0.4 |
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Terrestrial
Radio |
-18.7% |
$ 15,230
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7.7 |
-4.0% |
$ 14,621
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7.8 |
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Satellite
Radio |
3.0% |
$ 297
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0.1 |
15.0% |
$ 341
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0.2 |
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Consumer
Magazines |
-17.5% |
$ 10,158
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5.1 |
-8.5% |
$ 9,294
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5.0 |
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Business-to-Business
Magazines |
-16.2% |
$ 7,456
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3.8 |
-14.0% |
$ 6,412
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3.4 |
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Custom
Publishing |
-12.0% |
$ 18,922
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9.5 |
-18.0% |
$ 15,516
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8.3 |
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Online
(Includes Display, Search, Video, and Other)
|
2.9% |
$ 25,396
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12.8 |
2.7% |
$ 26,081
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13.9 |
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Online Display Advertising |
-2.0% |
$
11,184 |
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-3.0% |
$
10,849 |
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Online Search Advertising |
7.0% |
$
13,012 |
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6.0% |
$
13,793 |
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Online Video, Social Networks, Widgets, Other
|
8.6% |
$
1,200 |
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20.0% |
$
1,440 |
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Out-of-Home/Place-Based
(excl. Cinema) |
-5.2% |
$ 6,744
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3.4 |
-3.0% |
$ 6,542
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3.5 |
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Mobile
Advertising |
9.0% |
$ 714
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0.4 |
28.0% |
$ 914
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0.5 |
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Yellow
Pages-Print |
-20.4% |
$ 9,524
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4.8 |
-10.0% |
$ 8,572
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4.6 |
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Brightcove/Google Webinar On Growing Revenue, Brand & Traffic
Our very own Chris Johnston and Baljeet Singh, Product Manager of Video Monetization at Google will be giving a webinar this Thursday. More information about the event:
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Webinar Abstract:
Online video is becoming more widespread, and the nature of its audience is rapidly changing. As the volume and profile of the people who access online video changes, content owners, producers, and Web publishers are experimenting with a variety of online distribution strategies. Join Chris Johnston, Director Ad Product Management, from Brightcove and Baljeet Singh, Product Manager of Video Monetization from Google as they address the wide range of options available for creating a distribution strategy that fits your publishing goals.
This webinar will teach you:
Benefits of an Online Video Distribution Strategy
Online Video Distribution Strategies
Popular Monetization Models
Mechanisms for Distribution of Online Video
Improving the effectiveness, measurability and performance of digital media with DoubleClick
This webinar will explore the most effective ways to open new revenue streams, increase site traffic, build a stronger brand and tap into a new customer base using online video. You will also hear real-world examples of distribution and monetization strategies that have helped companies maximize the value of their content and their audience.
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London Meetup March 26th
We will be holding a meetup for the Brightcove community in London on Thursday March 26th. It will be quite informal and a chance for the broader community to get together. In addition, we'll have some senior Brightcove architects visiting so you developers can pepper them with your burning questions! Details here.
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"La Vidéo Sera Aussi Omniprésente Que Le Texte"
That's a (translated) quote from Jeremy who was interviewed by Marie-Catherine Beuth of Le Figaro during his recent visit to Paris. Enjoy.
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Regional Newspapers Getting Into Video
You may have noticed our announcement yesterday that regional news publisher, Johnston Press, will be using us to publish video through their network of 300 odd web properties. We work with some other regional newspapers in the UK along with OMS in Germany, which has also embarked upon an initiative to create an online video advertising and syndication network. We've seen most national newspapers invest in online video and it's good to see the regional groups do the same. I think their opportunity lies in using economies of scale for content licensing and inventory creation while enabling their local affiliates to serve their local communities. Classifieds is another area that is ripe for innovation from a web video front. We're seeing a few interesting examples already but I think there is more to be done here.
-- Rags
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Hello World
Or perhaps this post should be titled "Hello, Bonjour, Hola, Ciao, Hallo" as this blog will be by Brightcove's EMEA team and focused on our EMEA business. Headquartered in London but with a small team in Germany and Belgium, the Brightcove EMEA team comprises sales & business development, technical consulting, account management and technical support. While we started our European business in the UK, we have grown signficantly from there and have customers in Germany, France, Spain, Italy, Norway, Belgium, Netherlands, Greece, Switzerland and even Abu Dhabi among others. I'll leave it at that in terms of a quick introduction but watch this space for more news from Brightcove EMEA.
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