Brightcove... the perfect storm

Zack Sears's picture
Zack Sears on April 10, 2005

by Brian Pomerpy, Futurewire Blog
28 March, 2005

"We've discussed this many times before, but Chris Anderson at Long Tail has a post that summarizes everything that's wrong with today's television, in terms of demographics, falling ratings and ineffective advertising models. ... The post also points to solutions -- not for the powers that be, but for the viewer. One of the most intriguing is a company called Brightcove.

"Brightcove certainly has the potential to be highly disruptive to the television industry.... Once those problems are solved, we could indeed see a 'perfect storm' that transforms television as we know it."

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