Today in the New York Times, Saul Hansell profiled Lime, "a media company devoted to new-age lifestyle programs on subjects like organic food, hybrid cars and alternative medicine," that is majority owned by Steve Case.
Mr. Case has a broader strategy through his investment firm Revolution Partners and is concentrating on the healthy living market.
"Healthy living is a trend that is becoming more mainstream, and we can create a brand that unites a fragmented category" Mr. Case said. "Second, the ideal of building a next-generation network was intriguing to me."
In addition to Lime, the NYT piece mentions Oh! Baby, a broadband channel from Oxygen targeting parents and their young children.
Brightcove is thankful that we have the opportunity to help empower both these companies to create "next-generation networks" and provide both companies the service required to build direct to consumer Internet TV destinations that create broad and valuable distribution.
Read the full article.
Post new comment
Comments