Regional Newspapers Getting Into Video

Raghav Gupta's picture
Posted by Raghav Gupta on February 27, 2009.
Tags: newspapers

You may have noticed our announcement yesterday that regional news publisher, Johnston Press, will be using us to publish video through their network of 300 odd web properties.  We work with some other regional newspapers in the UK along with OMS in Germany, which has also embarked upon an initiative to create an online video advertising and syndication network.  We've seen most national newspapers invest in online video and it's good to see the regional groups do the same.  I think their opportunity lies in using economies of scale for content licensing and inventory creation while enabling their local affiliates to serve their local communities.  Classifieds is another area that is ripe for innovation from a web video front.  We're seeing a few interesting examples already but I think there is more to be done here. 

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All in for Video

Regional newspapers really need to get into video. They are losing subscribers left and right, and this is one of the growth areas of the future.

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