Jack Meyers Media just released their '09-'10 forecasts for various advertising-driven media and, as you would expect, it's not pretty. The good news is that online/video are both estimated to achieve positive growth. That jibes with what we are seeing, which is media companies deciding to continue to invest in online video.
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Jack Myers Media BusinessReport |
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Advertising and Marketing Investment Forecast |
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2009-2010 |
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UPDATED 03-10-09 |
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ADVERTISING |
2009 |
2010 |
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% Growth |
$ |
% Share |
% Growth |
$ |
% Share |
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Newspapers |
-22.5% |
$ 29,508 |
14.9 |
-11.0% |
$ 26,262 |
14.0 |
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Broadcast Network Television |
-6.0% |
$ 17,230 |
8.7 |
-5.0% |
$ 16,369 |
8.7 |
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Cable Network Television |
1.0% |
$ 18,362 |
9.3 |
3.5% |
$ 19,005 |
10.1 |
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Broadcast Syndication |
0.0% |
$ 3,193 |
1.6 |
-2.0% |
$ 3,129 |
1.7 |
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Local & National Spot Broadcast TV |
-20.0% |
$ 20,403 |
10.3 |
-7.0% |
$ 18,974 |
10.1 |
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Local/Regional/Spot Cable TV |
-25.0% |
$ 3,807 |
1.9 |
10.0% |
$ 4,188 |
2.2 |
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Branded Entertainment/Product Placement |
4.0% |
$ 9,001 |
4.5 |
6.0% |
$ 9,541 |
5.1 |
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Videogame Advertising |
12.0% |
$ 908 |
0.5 |
12.0% |
$ 1,017 |
0.5 |
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Cinema Advertising |
1.0% |
$ 798 |
0.4 |
2.0% |
$ 814 |
0.4 |
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Terrestrial Radio |
-18.7% |
$ 15,230 |
7.7 |
-4.0% |
$ 14,621 |
7.8 |
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Satellite Radio |
3.0% |
$ 297 |
0.1 |
15.0% |
$ 341 |
0.2 |
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Consumer Magazines |
-17.5% |
$ 10,158 |
5.1 |
-8.5% |
$ 9,294 |
5.0 |
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Business-to-Business Magazines |
-16.2% |
$ 7,456 |
3.8 |
-14.0% |
$ 6,412 |
3.4 |
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Custom Publishing |
-12.0% |
$ 18,922 |
9.5 |
-18.0% |
$ 15,516 |
8.3 |
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Online (Includes Display, Search, Video, and Other) |
2.9% |
$ 25,396 |
12.8 |
2.7% |
$ 26,081 |
13.9 |
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Online Display Advertising |
-2.0% |
$ 11,184 |
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-3.0% |
$ 10,849 |
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Online Search Advertising |
7.0% |
$ 13,012 |
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6.0% |
$ 13,793 |
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Online Video, Social Networks, Widgets, Other |
8.6% |
$ 1,200 |
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20.0% |
$ 1,440 |
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Out-of-Home/Place-Based (excl. Cinema) |
-5.2% |
$ 6,744 |
3.4 |
-3.0% |
$ 6,542 |
3.5 |
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Mobile Advertising |
9.0% |
$ 714 |
0.4 |
28.0% |
$ 914 |
0.5 |
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Yellow Pages-Print |
-20.4% |
$ 9,524 |
4.8 |
-10.0% |
$ 8,572 |
4.6 |
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