Here's a great article on results on the use of video by Zappos and the results they're seeing - 6% - 30% uplift in sales. The ROI is such that they're investing in 10 full time video studios with the goal of having 50,000 videos next year (up from 8,000 today). Wow! This is very much a trend that we're seeing with e-commerce retailers investing in online video, Marks & Spencer and Rakuten (large ecommerce retailer in Japan) being two recent examples. Stay tuned, more to come on this topic...
E-Commerce & Video
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