Financial Times Chooses Brightcove for Ad-Supported Online Video Initiatives

Josh Hawkins's picture
Josh Hawkins on April 28, 2010

We are very excited to announce that The Financial Times has chosen Brightcove to power its ad-supported online video initiatives at FT.com. The Financial Times is one of the word's leading business news organizations and a go-to destination on the Web for news, commentary, data and analysis for the global business community. 

The new online video initiative includes the new video section of the FT.com, www.ft.com/video, which is also compatible w/ mobile phones, e-readers and tablets, and Apple devices, such as the iPad. New video features include: 

  • An 'editor's choice' selection of the top 'must watch' videos
  • A 'most popular' section that lets users see at a glance what everyone else is watching
  • Users can also search by the most recently added videos, and dedicated categories have been developed to align content with the main FT.com sections: Companies, Markets, Global Economy, Management, Personal Finance and World

Steve Pinches, Lead Product Manager, FT.com, explains: "FT.com video content is extremely pouplar for both users and advertisers. The FT.com now publishers over 180 videos a month and has seen video views top 1 million a month. In response to this demand, we are investing in an enhanced video platform which, as well as providing a much improved user experience, will also allow for much deeper integration of video right across FT.com and emerging platforms. These qualities will allow us to create far more flexible syndication opportunities and an even more powerful advertising proposition."

The Financial Times joins a fast growing list of newspaper publishers who use the Brightcove platform for ad-supported online video initiatives, which include the New York Times, The Guardian, Times of London, Zeit Online, La Vanguardia, The China Morning Post, and many more.  Brightcove currently powers video on more than 300 newspaper websites around the world.

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Kristin Leighton on May 12, 2010

Jeff, it looks like the FT formally launched their iPad app today (http://www.mediaweek.co.uk/news/1002093/Financial-Times-unveils-iPad-app/), so videos should be working now.

Jeff Rupp (not verified) on April 30, 2010

Hmm, I'm on the FT video page right now using an iPhone, and can't access the videos. Am getting an error message about needing Flash, which obviously won't solve anything on an iPhone. Have the FT video developments mentioned here not been launched yet?