VideoClix is a Brightcove Technology Partner that provides hotspotting functionality inside a Brightcove player. By editing the available information behind the scenes, an interactive layer is added to the video, holding valuable information and instigating calls-to-action, such as putting an item in your shopping cart, signing up for an advertised service or downloading a related whitepaper.
Here are a few screen shots from a hotspotting demo created by VideoClix:
As you mouse over this video, you’ll find individually labeled items, like the Camo Pro Fit Hat.. All of the different items can be seen at once in an index, by clicking on the arrow icon in the upper right hand corner of the video.
Clicking on the item triggers a pop-up box with more information. In this case, there’s full information about the product brand and name, as well as opportunities to share the product via Facebook or Twitter.
Adding a layer of clickability to existing video is an easy way to generate user engagement, increase time on the site, bring new life to a stale video and, ideally, convert your viewing audience into consumers of your product.
Hotspotting: Why and How to Add Information Layers to Your Video
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I'm salivating, my coffee has been on the back burner for 2 years and as we are now re-organizing our marketing efforts I have secured several youtube profiles to start several levels of cross marketing and this is ideal.
We have licensed VideoClix for 7 years now. it truly is an amazing technology. Easy to use, Fast and the business model has been worked out and battle hardened.
I highly recommend it over other unproven tools that are simply copying some features or functionalities of VideoClix and offer no business case studies or proven business models.
The VideoClix team is knowledgeable, fast and always eager to help with any dev issues.
Bob Macfarlane
I think in concept this works, in practice 'buying on video' is a big step for consumers and this level of interaction is still novelty.
It's worth having a look at wirewax (http://www.brightcove.com/en/partners/wirewax), another brightcove partner. The level of interactivity is really quite impressive for us and adds value with video in video (for further content/demonstrations), competitions, even music players, and you can add tags yourself.
Great tips, I have a presentation comig up and have been looking for advice on this for a while. Thanks