Brightcove Brings the 2012 NAB Show to You

Chris Nicholson's picture
Chris Nicholson on April 5, 2012

Can’t make it to NAB this year? Don’t worry. Brightcove is excited to help bring the 2012 NAB Show from Las Vegas to you through NAB’s use of Video Cloud for live and on-demand streaming of coverage from the event. Video Cloud will support “NAB Show Live!”, the video component of NABShow.com, which features live daily updates and on-demand highlights of keynote addresses, conference sessions, exhibits, and interviews at the show.

The intention is to make it easy for viewers to watch “NAB Show Live!” content “on as many devices as possible,” according to Chris Brown, NAB’s EVP of conventions and business operations. “Our goal is to generate excitement for the NAB Show experience to audiences everywhere,” Chris added, “whether they’re following from halfway around the world or attending in person and simply want to catch up on news they may have missed.”

He makes a good point. Even if you're attending the show in person, covering the massive exhibit floor on top of catching all of the sessions you want to see can prove to be impossible. By making exhibit and session highlights available on demand, non-attendees and attendees alike will have easy access to a broad range of coverage from the show. Heck, you could even take a morning off and catch the live stream of a Super Session poolside (not that we’re condoning that, of course).

In the background, “NAB Show Live!” will be maintaining an aggressive production schedule over its four-day run, with numerous video packages being created simultaneously in multiple locations across the sprawling Las Vegas Convention Center. To help, Video Cloud provides a straightforward workflow that allows all of the content to be uploaded to a central platform and published directly to the NAB Show Web site.

To see for yourself, tune in to NAB Show Live!” at 4:30 pm PST starting Sunday, April 15 through Wednesday, April 18, at www.nabshow.com.

If you are attending NAB, we’d love to meet with you in person. Brightcove is exhibiting in booth SL10505. Get in touch with us at nab@brightcove.com to arrange a demonstration or set up a meeting.

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