Intranet Video: Best Practices and Use Cases for Selecting an Online Video Platform Provider

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Kyle Zapcic's picture
Kyle Zapcic on January 31, 2013

Have you ever had the following conversation?

“John, we've got to find a way to make those training videos available to all employees. And don't say send out the DVDs again.”

“Mary, we tried putting them on our intranet web server but everyone watched them at the same time and we crashed. Not to mention the amount of time I spent finding a player, getting the video in the right format and managing the metadata. And then nobody could see it on their mobile devices which everyone uses to watch video nowadays.”

“Well how about using YouTube? It's free and I heard it's easy to use.”

“We can't use YouTube, we'd be giving up the rights to the videos. Plus some of our partners block sites like that!”

Online video platforms (OVPs) such as Brightcove Video Cloud solve all of the problems that John and Mary faced.

How, you ask? All of the content is hosted in the cloud on Video Cloud servers which are highly secure and handle spikes in traffic and geographic distribution. Players are provided that are ready to deliver to mobile devices using iOS and Android, and the content rights are retained by the owner.

I've helped a number of organizations get up and running with their internal video strategies--which may include training videos, company updates, messages from the CEO and more--and wanted to share guidelines that other companies can follow when tapping Video Cloud for intranet use.

As for best practices, I'll mention a few. First, make sure the content you are creating for internal use can only be viewed on your intranet web page. Any videos you host with Brightcove will create a link associated with that video and can be accessed by visiting the URL. However, using what's called a “domain restriction,” you can lock your content to the webpage you've embedded on. Only those who have access to the page can playback the video. This is certainly the first and most important step. Check out the video below to find out how to do that in Video Cloud.


Second, all 18 player templates included in a standard Video Cloud account have social sharing tools on their console. Just to make doubly sure no one is encouraged to share these videos, you can easily remove them by unchecking a box in the player’s settings. See how to edit the appropriate video settings in the video below:

Beyond these two items, you can employ a number of different strategies to give your audience a nice viewing experience. For a single video, for instance a CEO message or quarterly update, use the Chromeless Video Player or any of the other single video player templates available.

If you have a set of videos you need played in a certain order, or even separate categories of training videos for different areas of the business, you might be wondering how to collate and manage these assets. We recommend using a playlist or multi-playlist supported player to help organize the content (check out this template for example). The media module in your Video Cloud account is built to give you the tools to upload and manage your videos and to create playlists to organize the content.

OVPs make it easy to deliver internal video to your employees wherever they are in the world. If you’ve found any helpful tools or other best practices, we’d love to hear them!

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Kyle (not verified) on March 6, 2013

Thanks for your question. The Brightcove Video Cloud platform is certainly a feature rich system for publishing videos. That being said many small businesses also use our service at our Express plans. Check those out here, they start at $99/month: http://www.brightcove.com/en/online-video-platform/editions-and-pricing. Essentially these plans offer everything that I've mentioned and are really quite similar to premium subscriptions, just lower capacity limits.

If you are truly needing something very basic there are other video hosting sites that offer a bit more privacy than youtube. Just google video hosting and you'll find a number of them.

-Kyle

Jeff (not verified) on March 4, 2013

Kyle,
Have you found any solutions like this for smaller companies? We are building an intranet and want to serve video, but restrict its viewing to only intranet users. This company looks good, but their lowest level product at $200 is overkill for us.