Argyle Executive Forum Chicago: Tales from the Field

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Brenna Fitzgerald's picture
Brenna Fitzgerald on April 18, 2013

Last month, our digital marketing team converged on the Argyle Executive Forum in Chicago to discuss video marketing best practices, along with industry trends and observations. While there, we caught up with content marketing gurus from several organizations and picked their brains on the current state of digital video. Over the next few weeks, we'll bring you these brief video interviews--one by one. First up: Paul Hayward, digital media executive with CME Group, a derivatives marketplace.

Tune into our conversation with Paul below to hear him offer his thoughts on the evolution of TV from a broadcast medium to a "catchall" for online video content. He also shares insight into how CME Group utilizes Brightcove Video Cloud and other technology tools to translate its video content to reach countless markets around the globe. Paul also shares his perspective on the visual power of text, and how animated text has become an effective video tactic. 

 

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Allan Schoenberg (not verified) on April 19, 2013

Paul is a great asset to CME Group and his work over the years has truly benefited the company. His views on digital content and how brands need to think differently are years ahead of what most companies today are doing. What I really enjoy about working with Paul is his ability to tie what the business needs to the visual concepts of brand. Thanks for sharing this and I'm glad you could spend time with him.