Today at NAB: Brightcove Announces Enhanced Support for TV Everywhere

Kristin Leighton's picture
Kristin Leighton on April 10, 2013

We are very excited to announce today from the show floor at the 2013 NAB Show that we have expanded support for TV Everywhere (TVE) authentication through robust integrations with Adobe Pass and Akamai’s Sola Vision Identity Services to enable cross-device, authenticated video experiences for both the Web and native mobile applications. As a result, TV broadcasters can provide more access on more devices to premium video programming for existing subscribers of cable and satellite services. In turn, broadcasters can grow their reach and deliver ad-supported video content to authenticated audiences on every screen.

TVE represents a broad and fast-growing opportunity for TV broadcasters to expand their reach to cable and satellite subscribers on the devices where consumers are spending more time, deepen engagement with fans of premium TV programming and introduce new monetization opportunities. To truly succeed with TVE initiatives, TV broadcasters must have a comprehensive solution that supports not only authentication, but also DRM and advertising integrations that work across every screen.

Brightcove's comprehensive support for TVE now includes single-interface sign-in through Adobe Pass or Akamai’s Sola Vision Identity Services, DRM and ad network and server integrations. Adobe Pass and Akamai Sola Vision Identity Services can validate viewer authentication across numerous platforms, allowing content subscribers to access programming on desktops PCs, smartphones, tablets and connected TVs. In addition, both solutions conduct unique device identification, alleviating credential-sharing issues. This functionality, combined with Video Cloud’s multi-bitrate streaming, premier player experience, geo-restriction, ad insertion, social distribution and analytics capabilities, provides a robust TV Everywhere framework.

Additionally, Brightcove’s multi-layered suite of content protection and DRM capabilities, which includes support for Adobe Access, Google Widevine and Apple HTTP Live Streaming, ensures customers can securely deliver video content to a range of devices and screens.

To learn more about our TVE offerings, visit Brightcove at NAB at booth # SU11014.

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