• Paul Casinelli's picture
    Paul Casinelli on December 3, 2014

    Video is one of the most effective ways to create engaging content that helps deliver impressive marketing results. So it’s no surprise that organizations want to get a video marketing strategy up and running ASAP. We love this excitement! Keep it up! But keep in mind that rushing into what may seem like an easy solution can lead to some real challenges to the long-term success of your video campaigns. Read More →

  • Casey Wilms's picture
    Casey Wilms on December 1, 2014

    The humble video element has come a long way since its proposal in 2007. Before the video element, video on the Internet was delivered via plugins, the most popular of which being Flash. While Flash is still a dominant method of delivering video to browsers, it's only a matter of time before it's completely replaced by HTML5 video. Utilizing HTML5, and an HTML5-first video player, present many advantages. But before we jump into those, let's first take a quick look at how we got here and where we're going. Read More →

  • Mark Blair's picture
    Mark Blair on November 30, 2014

    On 19 November, at the first ever ad:tech New Zealand event, Brightcove’s Senior Vice President and General Manager of Media, Anil Jain, sat down with TVNZ CEO Kevin Kenrick for a fireside chat about how the industry has changed over the past couple of years and expectations for the near future. Read More →

  • Ben Morrell's picture
    Ben Morrell on November 27, 2014

    Brightcove was at Digital Media Asia last week, a premier event for the publishing industry that discusses the future of delivering news media in a digital world. We were excited to see a marked shift in awareness as publishers from around the region expressed a heightened interest in online video and the organic opportunities it brings, particulary to mobile. Most significantly was a common understanding of the concept of video as a valuable asset for monetisation. Read More →

  • Michelle Berman's picture
    Michelle Berman on November 26, 2014

    Mobile is growing and TV is slowing. According to a new analysis by Flurry, a Yahoo!-owned mobile analytics company, Americans now spend more time watching the screen on their mobile device than watching TV. The analysis indicates that the average consumer in the US spends 2 hours and 57 minutes on mobile devices daily, a 9.3% growth since the beginning of the year, while time spent on TV has remained flat at 2 hours and 48 minutes daily. Read More →

  • Anne-Lynn Nilius's picture
    Anne-Lynn Nilius on November 24, 2014

    This year, Brightcove partnered with Content Marketing Institute (CMI) on their third annual content marketing survey, which polls marketers in Australia on how they use content as part of the marketing mix. The results of the survey provide beneficial insight into challenges and future initiatives. This year’s research revealed that half (50%) of marketers cited producing engaging content and the ability to measure content effectiveness as top challenges. Read More →

  • Albert Lai's picture
    Albert Lai on November 21, 2014

    With Sony announcing details of its new cloud-based streaming service, PlayStation Vue, last week – designed to offer an internet-only TV package as a replacement for cable or satellite – the question on everyone’s mind now is: Will cloud-based TV services replace the current model of cable subscriptions? The transition to the cloud in video streaming has created waves of change for professional solutions, which have already turned the opportunity into a trend (though some may qualify it as an experimental one) towards ‘cable-less’ TV services. Read More →