• Mark Blair's picture
    Mark Blair on March 12, 2015

    In our earlier post this week, we talked about the emergence of OTT in the Thai market, recapping the finer points of our fireside chat with PrimeTime at CASBAA. In addition, I was happy to be invited on "The Money Shot" panel, to talk about the hottest topic at this year's event - the monetisation of OTT. My top 3 takeaways from the panel are; Read More →

  • Anne-Lynn Nilius's picture
    Anne-Lynn Nilius on March 12, 2015

    Brightcove kicked off its first Video Marketing Lunch & Learn Seminar last week in Sydney, Australia. The first of its quarterly series, the seminar was designed to provide marketers with a quick but in-depth insight into the world of video marketing and application models for video in the marketing mix. Attendance included some of the major global brands such as Nestle, Suncorp, Qantas and Expedia. Common themes heard at the event included: Read More →

  • Courtney Pierce's picture
    Courtney Pierce on March 12, 2015

    Marketing automation is transforming customer engagement, helping brands deliver the right content to the right people at the right time more effectively than ever. For digital marketers, marketing automation platforms (MAP) are the heart of the modern marketing machine: tracking leads, nurturing contacts, and powering creative campaigns. Incorporating video into your MAP strategy presents an immense opportunity to get even more out of your marketing automation investment to drive some serious business results. Read More →

  • Radha K Raman's picture
    Radha K Raman on March 10, 2015

    March was a significant month for Brightcove in Asia-Pacific. Our customer PrimeTime Entertainment went live with their OTT streaming service on 1st March 2015, which is powered by Brightcove Zencoder. Brightcove's SVP of Media, Anil Jain also took centre stage with PrimeTime's CEO, Kasidit Kolasastraseni, at the CASBAA OTT Summit 2015 in Singapore, to chat about the emergence of OTT in the Thai market and to give the audience the backstory on its newly launched service. Read More →

  • Michelle Berman's picture
    Michelle Berman on March 10, 2015

    We are thrilled to announce that South by Southwest (SXSW) has selected Brightcove to power live and on-demand video experiences for its 2015 show! The annual SXSW Music, Film & Interactive festival brings together tens of thousands of influential and innovative people worldwide for cutting-edge technology presentations, top film premieres, and one of the world’s largest music festivals featuring nearly 2,000 acts. Read More →

  • Michelle Berman's picture
    Michelle Berman on March 5, 2015

    Once a nice-to-have, video is becoming a fundamental part of any content marketing strategy. Video positively impacts demand generation, eCommerce, brand awareness, and social media engagement. Still, some companies are reluctant to pursue a video strategy because leadership may not be fully aware of the benefits of video. Read More →

  • Sam Coupe's picture
    Sam Coupe on March 4, 2015

    As award season has come to a close, keeping up with your favorite stars and winners from the Golden Globes, SAG, Grammys, and Academy Awards could have seemed like a full time job. Luckily for us, we have publishers like Wenner Media to lean on. Read More →