• Steve Rotter's picture
    Steve Rotter on September 5, 2014

    It’s that exciting time of year when thousands of marketers from around the world make their annual migration to Cleveland, Ohio for Content Marketing World. The single largest (and fastest growing) content marketing event on the planet with some of the most prestigious, thought leaders in the world of marketing. Just glancing at the list of some of the companies speaking at the event, it reminds me of what a privilege it is to see so many of our customers represented from great brands like EMC, Ford and Motorola, just to name a few. It’s simply impressive. Read More →

  • AJ McGowan's picture
    AJ McGowan on September 4, 2014

    This article was originally published on TechRadar Pro. Between cord-cutting, DVR, and streaming video, it’s harder than ever for advertisers to reach their intended audiences. Not only is the number of cord-cutters rising, but so is the percentage of consumers who have never subscribed to Pay-TV services in their lives. And for the first time, more Americans subscribe to cable internet than cable TV. Read More →

  • Michelle Berman's picture
    Michelle Berman on September 3, 2014

    Viewers and publishers alike have many reasons to love live video events. For audiences, they offer the immediacy of watching live events as they happen and the convenience of viewing high-quality content anywhere and on any device. Publishers can attract new viewers with fresh, exclusive content and boost revenue with new monetization opportunities. A Freewheel report sheds light on current live streaming trends, proving that viewers are increasingly heading online and looking for live content. Read More →

  • Michelle Berman's picture
    Michelle Berman on September 3, 2014

    Excitement was abound across the Brightcove offices last week for the release of Instagram’s new app, Hyperlapse. It’s no surprise that video is close to all of our hearts, but CEO David Mendels made it that much more exciting by adding in an element of friendly competition. Read More →

  • Mark Blair's picture
    Mark Blair on September 2, 2014

    We are excited to launch our newest case study with Michelle Bridges 12 Week Body Transformation (12WBT).  12WBT is a unique online 12-week exercise, nutrition and mindset program created by leading Australian personal trainer Michelle Bridges. Since its beginning in 2010, 12WBT has become a household name across Australia as the online portal for exercise and nutrition programs.  Read More →

  • Steve Rotter's picture
    Steve Rotter on August 29, 2014

    According to research from our friends at ExactTarget, driving increased conversion rates is the single highest priority for digital marketers today. How did “conversion” displace some of the big marketing challenges like branding, big data, social and mobile? Two reasons: Read More →

  • Sue Thexton's picture
    Sue Thexton on August 28, 2014

    It's back to Amsterdam to join the who's who of the global media and broadcast industry at the annual IBC Show, which takes place from the 12th to 16th of September at the RAI conference centre. We're looking forward to the show and we hope to see you all there! If you're interested in setting up a meeting with any of the Brightcove team, please send an email to ibc@brightcove.com. Read More →