We recently partnered with Aberdeen Research on a survey of more than 100 sales and marketing professionals about the use of video and rich media in their marketing efforts. The research provided that many marketers are successfully capitalizing on the power of video. According to Aberdeen, the ones that are leading the way in engaging with consumers, building brand loyalty and driving conversions all have one thing in common -- they are more likely to use video in their content marketing efforts. Read More →
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Jeff Whatcott October 25, 2012
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Kristin Leighton October 24, 2012
Today, the Content Marketing Institute, MarketingProfs and Brightcove released findings from a national survey of more than 1,400 marketing professionals that reveals the shifting investments for B2B brands in 2012 and likely budget priorities for 2013. Read More →
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Kristin Leighton October 18, 2012Viewers around the world tuned in last weekend to watch Felix Baumgartner complete a world record, and ridiculously crazy, skydive from 120,000 feet. Red Bull, which is also the brand behind equally thrilling events like Red Bull Cliff Diving, Rampage and Air Race, once again seized an opportunity to take advantage of a cutting-edge event and turn it into a hugely successful awareness and branding campaign. Read More →
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Josh Hawkins October 16, 2012
Last week, the Pew Research Center for the People & the Press released survey results showing how more than one-in-ten viewers of the presidential debate actually "dual screened" the experience by accessing related content on mobile devices while tuning into the live broadcast. Read More →
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Kristin Leighton October 15, 2012On Tuesday, October 16th, Brightcove's senior product manager, Meng Goh, will present as part of a live Amazon Web Services (AWS) Web event to discuss how to use AWS for your analytics, data-intensive and high performance computing workloads. Read More →
Brightcove to Live Stream TEDxDumbo
live streaming
Kristin Leighton October 12, 2012Brightcove is proud to be the live streaming video partner of the TEDxDumbo event taking place in Brooklyn, NY on Saturday, October 13th. The event will take place at the Galapagos Art Space in Brooklyn, but thanks to the Brightcove Video Cloud online video platform, will also be streamed live at tedxdumbo.com/livestream starting at 10:20 am ET on Saturday. Read More →
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Jeremy Allaire October 10, 2012
Below is an article that Brightcove CEO Jeremy Allaire recently penned for Mashable. You can access the original article at http://mashable.com/2012/10/09/dual-screen-apps/. Read More →
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Kristin Leighton October 4, 2012Earlier this year we announced and demonstrated a new capability within our App Cloud mobile app platform for creating dual screen apps for Apple TV. These dual screen experiences enable viewers to stream programs to their TV while enjoying relevant content from the same publishers via a mobile app. Read More →
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Kristin Leighton October 3, 2012October is upon us and it's shaping up to be another busy month for events here at Brightcove's Boston office. Check out the schedule below and feel free to sign up for any functions that pique your interest. Hope to see you here! Read More →
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Kristin Leighton October 3, 2012We are very excited to announce today that Discovery Networks International (DNI) will be the first customer to adopt the Brightcove App Cloud mobile app platform to develop and manage dual-screen catch-up TV services. Read More →
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