Every year, the month of December brings with it a treasure trove of year-end overviews and “top 10” lists, predictions pieces for the year ahead and, often, some thought-provoking research surveys and related analysis. I love mining through all of these materials and find that applying industry-wide “lessons learned” to my own content and general marketings plans helps me to stay organized and to prioritize appropriately for the coming year. Read More →
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Brenna Fitzgerald December 26, 2012
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Brenna Fitzgerald December 21, 2012Today marks the last day of a very dual screen-centric week. Read More →
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Brenna Fitzgerald December 19, 2012It’s always interesting to explore how Brightcove customers are utilizing our technology and realizing measurable benefits from their implementations. Read More →
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Phil Costa December 19, 2012
In my previous post, I gave an overview of why Brightcove thinks dual screen apps are a space worth watching. If you’re a consumer, they offer a potentially more engaging content experience. If you’re a content producer, then they are both an opportunity to recapture your increasingly distracted audience and a way to deepen your relationship with your engaged audience. Read More →
Case Study: Natixis Global Asset Management Promotes Educational Videos with Brightcove Vi...
case study
Kristin Leighton December 18, 2012
We recently published a new customer case study with Natixis Global Asset Management (NGAM), a subsidiary of Natixis, the corporate investment management and financial services arm of Groupe BPCE. NGAM has assets under management totaling $711 billion as of June 30, 2012 and ranks as one of the largest asset management companies in the world. Read More →
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Phil Costa December 18, 2012In our current media and technology climate, hardly a day goes by without a new announcement about dual screen applications. We believe that there are plenty of reasons for people in the content business to care about this evolving space. Read More →
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Jeremy Allaire December 17, 2012
The radical transformation happening in media, software and consumer devices has been an intense focus for Brightcove over the past six years, and with the new wave of apps and content on devices ranging from touch apps on tablets to rich dual screen TV apps, we are exploring and experimenting with the tools and technologies needed to activate a brand on these platforms. Read More →
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Jeremy Allaire December 17, 2012Coming into 2012, with rumors and theories running wild, we all hoped for a new Apple TV in time for Christmas. While we did get spades of new tablets from Google, Microsoft, Amazon, Samsung and others, all Apple had for us was an upgraded iPhone and a handful of new iPad updates and sizes. Read More →
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Brenna Fitzgerald December 14, 2012Here at Brightcove, we are fully immersed in the spirit of gift giving this holiday season. We have had a really wonderful year, but our success would not be possible without our tremendous customers and broader social community. We thought long and hard about a simple way to thank everyone for a terrific 2012 that also meshes nicely with our corporate vision. Suddenly, it occurred to us: dual screen. Read More →
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Kristin Leighton December 14, 2012Earlier this week we highlighted the many innovations and flexible monetization options we've introduced this year for our media customers. The world of online video advertising continues to grow as does the revenue opportunity that surrounds it, so we are constantly working with our customers and partners to ensure we're able to help publishers take advantage of all of the monetization opportunities out there. Read More →
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