Today, we kicked off our “Futureproofing Your Digital Media Strategy Webinar Series” with an event that centered on how media and entertainment companies are diving into online video and digital media more broadly. Specifically, the webinar--led by our Chris Johnston and Paul Ritter of Interactive Media Strategies--explored both the opportunities and headaches publishers face as they work to take advantage of online media. For those of you who were unable to join today’s session, here are a few of the major takeaways: Read More →
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Brenna Fitzgerald January 31, 2013
Super Bowl Ads Go Second Screen
industry
Brenna Fitzgerald January 31, 2013Admit it, if your team isn’t in the Big Game this Sunday, you’re really only tuning in for the commercials. And, to enjoy the snacks. Super Bowl snacks are the best. Read More →
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Meredith Kivett January 31, 2013
Brightcove's Video Cloud customer base is diverse and growing rapidly. Each customer has a different set of needs and goals when it comes to video--and there's a lot that can be done with video. Since Video Cloud doesn't offer every desired feature out-of-the-box, we’ve cultivated a technology partner ecosystem that allows other software companies--that specialize in those features--to integrate their products with Video Cloud. Read More →
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Kyle Zapcic January 31, 2013
Have you ever had the following conversation? “John, we've got to find a way to make those training videos available to all employees. And don't say send out the DVDs again.” “Mary, we tried putting them on our intranet web server but everyone watched them at the same time and we crashed. Not to mention the amount of time I spent finding a player, getting the video in the right format and managing the metadata. And then nobody could see it on their mobile devices which everyone uses to watch video nowadays.” Read More →
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David Lea January 31, 2013
There has been tremendous amount of conversation over the past few years that has focused the "experience" laser beam on dual screen content. In this post, though, the question I'd like to raise is: why hasn't advertising taken advantage of this new paradigm yet? Dual screen apps will become standardized in the next 12 to 24 months, so much so that we will come to expect these experiences as part and parcel of interacting with an app within proximity of a second screen. Read More →
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Kristin Leighton January 30, 2013
Have you made your plans to attend the third annual Brightcove PLAY global customer conference yet? If not, here is some helpful info about one of our most popular features at PLAY, our Training track. Each year, we dedicate an entire track of breakout sessions to deep dive sessions from our excellent Brightcove training curriculum. It's a great way for new customers and even long-time customers to spend 2.5 days learning everything there is to know about our APIs, SDKs, live streaming capabilities, players, and more. Read More →
We're Hiring!
company
Brenna Fitzgerald January 30, 2013Are you passionate about digital media? Are you nice, fun, creative and a "go getter?" Have you always wanted to work with a hardworking team of entrepreneurs who transformed an idea into first a technology category and then a public company? Do you enjoy free soda and an endless supply of M&Ms? If you answered yes to these questions, then Brightcove is the place for you. And, we're hiring! Read More →
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Brenna Fitzgerald January 30, 2013Being a successful content marketer is no easy task. Often, both B2B and B2C marketers are faced with reaching numerous target audiences through multiple platforms--and across countless mediums and devices. Managing the tactics necessary to effectively communicate with these audiences is challenging, and it is difficult for marketers to gauge how well they are tracking towards their goals without a true commitment to data and analytics. Read More →
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Brenna Fitzgerald January 29, 2013This week, the global accounting firm KPMG unveiled the results of a survey it conducted to investigate the digital media habits of consumers around the world. Read More →
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Jeff Whatcott January 29, 2013
Recent data has shown that 45% of adults and 70% of 18 - 29 year olds have bought, copied or downloaded unauthorized music, TV shows or movies. As consumers embrace online video across a broad spectrum of devices, from smartphones and tablets to PCs and connected TVs, it has introduced more options to rip unauthorized content. As a result, content owners need to make sure they are protecting their content against piracy and unauthorized viewing no matter how, where or when it is accessed. Read More →
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