• Brenna Fitzgerald's picture
    Brenna Fitzgerald April 29, 2013

    Over the past few weeks, we've shared several videos from the recent Argyle Executive Forum in Chicago that our digital marketing team attended. Today, we're bringing you the video of the panel discussion that includes commentary from Brightcove vice president of digital marketing solutions Steve Rotter. Steve and his fellow panel members centered the conversation on the value of aligning deep customer and target market insight with brand marketing efforts. Read More →

  • Brenna Fitzgerald's picture
    Brenna Fitzgerald April 29, 2013

    Last week, HubSpot unveiled its "2013 State of Inbound Marketing Report," a treasure trove of insights derived from a survey of over 3,000 marketers. Overwhelmingly, the report indicates that inbound marketing is effective, growing and clearly linked to a boost in sales. Of course, we already knew that! Here are some of the most compelling statistics from the report, in our view: Read More →

  • Making Live as Easy as 3-2-1

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    Albert Lai's picture
    Albert Lai April 26, 2013

    In the first half of the 2000s, independent filmmakers were empowered through the availability of affordable digital non-linear editing (NLE) software and workstations, mass storage solutions, and prosumer high-definition cameras. With these tools, telling a story became much more achievable from a cost perspective, making film a desirable--but not required--part of the filmmaking process. 35mm reels and cans were replaced by Canons, Sony decks, a suitcase of G-Tech drives and a MacBook Pro. Read More →

  • Brenna Fitzgerald's picture
    Brenna Fitzgerald April 26, 2013

    We're excited to announce that the Tribeca Film Festival, presented by American Express, has chosen the Brightcove Video Cloud online video platform to support a range of exciting video initiatives for the 2013 Festival, which is currently underway in New York City. This is the third year in a row that the Festival has relied upon Video Cloud to allow Festival followers to view select, original short-form content online whenever and wherever they choose. Read More →

  • Brenna Fitzgerald's picture
    Brenna Fitzgerald April 25, 2013

    In today's print edition of the New York Times, media reporter Brian Stelter reports on Yahoo's recent announcement that it has acquired the exclusive rights to the "Saturday Night Live" archive (clips from 1975-2012) from Broadway Video, S.N.L creator Lorne Michaels' production and management company. Read More →

  • Kristin Leighton's picture
    Kristin Leighton April 25, 2013

    We are a few short weeks away from kicking off our third annual global customer conference, Brightcove PLAY 2013, on May 13th in Boston. As always, PLAY has attracted a fantastic group of more than 500 Brightcove customers, partners and industry thought leaders for three action-packed days of networking, product demos, best practice sharing and exciting keynote presentations. Read More →

  • Brenna Fitzgerald's picture
    Brenna Fitzgerald April 25, 2013

    As we announced earlier this month, Brightcove recently enhanced our TV Everywhere authentication offerings. And at the NAB Show, we highlighted our related, new integration with Akamai Sola Vision Identity Services. Read More →

  • Brenna Fitzgerald's picture
    Brenna Fitzgerald April 24, 2013

    In just a short time, access to video content via the Web and mobile devices has transformed from a novelty or "nice to have" into an expectation (and rightly so!). Along with that evolution, consumers have come to expect--and demand--high-quality, ubiquitous online video that they can access live or on-demand on the device of their choosing. Read More →

  • Brenna Fitzgerald's picture
    Brenna Fitzgerald April 23, 2013

    In the second video stemming from our recent trip to the Argyle Executive Forum event in Chicago, we speak to Nonna Kofman, vice president of marketing at the Follett School and Library Group, a division of Follett Corporation that offers services, technology and resources to the K-12 education market. Tune in to the video below to hear Nonna offer her thoughts on the power of video. Specifically: Read More →

  • Jeff Whatcott's picture
    Jeff Whatcott April 23, 2013

    Our Executive Chairman, Jeremy Allaire, has written at length about the potential for an Apple connected television or television-like device, and despite his Christmas wishes, the future of this device still remains a mystery. Read More →