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    Jeff Whatcott on February 26, 2014

    In the early life of television, the broadcaster had a direct relationship with the audience through their broadcast networks, but the audience members were not customers and could not be addressed in a one-to-one fashion. At the same time, consumers were willing to put up with low quality and a bevy of advertisements just to have access to the miraculous technology that the television represented. Read More →

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    Jeff Whatcott on January 29, 2014

    Brands continue to expand their use of high-quality content, and particularly video, to engage with customers and prospects, build lasting relationships and drive sales. Within the B2B space alone, over 75% of B2B companies already use content marketing, and over 73% plan to increase their investment in content marketing initiatives in 2014. Read More →

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    Jeff Whatcott on December 17, 2013

    Late last week, Twitter and the blogosphere were abuzz about Facebook's video strategy--thanks to this TechCrunch article that reported on a leaked Facebook deck. Read More →

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    Jeff Whatcott on November 26, 2013

    Brands of all sizes invest significantly to build brand awareness and attract new customers. For many brands, a large portion of that investment is focused on creating content experiences that will help turn prospects into customers.  Read More →

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    Jeff Whatcott on October 29, 2013

    The 2013 edition of the International Broadcasting Convention (IBC) wrapped up last month, bringing a record number of nearly 53,000 attendees to Amsterdam to learn about developments shaping the broadcasting industry and interact with the latest products and technology. Read More →

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    Jeff Whatcott on September 23, 2013

    According to eMarketer, $118.4 billion will be spent on content marketing, video marketing and social media in 2013. That is a staggering number, but it’s no surprise when you consider how quickly content, and the ability to distribute that content to audiences via social channels, has grown in significance for marketers of all types. Read More →

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    Jeff Whatcott on August 28, 2013

    In late July, Brightcove’s senior vice president of sales, Paul Goetz, published an excellent two-part blog series analyzing the evolution from the traditional media and entertainment value chain to today’s world where the audience is in control. Paul has an interesting take on the evolution of the media and entertainment value chain and what it means for audiences and content owners today. Read More →