• Chris Nicholson's picture
    Chris Nicholson on September 14, 2012

    Despite online video’s wild popularity among consumers and its proven ability to drive engagement, many marketers have yet to fully realize the full potential of online video to help tell their stories and build relationships with audiences. To help marketers more effectively leverage video across their brand ecosystem, we’re teaming up with Forrester Research to present the free webinar, Boost Your Content Marketing Ecosystem with Video. Read More →

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    Chris Nicholson on September 11, 2012

    Earlier this year, the FCC adopted rules requiring captioned programs shown on TV in the United States to also include captions if they’re delivered over the Internet. Since most U.S. broadcast television content is required to be captioned, nearly all of the country’s TV programming that’s available over the Internet eventually will require captions as well. Read More →

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    Chris Nicholson on September 10, 2012

    Heard any good Apple television set rumors lately? It’s been a few months since Brightcove's own Jeremy Allaire made waves with his prediction that the consumer electronics giant’s foray into TV set manufacturing would be more ripple than splash. Read More →

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    Chris Nicholson on September 7, 2012

    Consumers like to multi-screen. That’s according to a new report from Google, which not only turns “multi-screen” into a verb, it sheds some interesting light on consumer behaviors across multiple devices. In “The New Multi-screen World,” Google takes a 24-hour snapshot of the interplay between consumers - or multi-screeners - and their media engagement and multitasking habits across smartphones, tablets, PCs/laptops and TVs. Read More →

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    Chris Nicholson on September 6, 2012

    The world of digital media is already fragmented and complex, and it’s only going to become more so as the number of mobile connected devices is expected to surpass 10 billion in the next four years. That’s more devices than people on Earth! To help make sense of this complicated landscape and how to address it, we created the following “Futureproof Your Digital Media Strategy” infographic. Read More →

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    Chris Nicholson on September 5, 2012

    Today Brightcove announced the commercial availability of Google’s Widevine multi-platform digital rights management (DRM) technology as part of Video Cloud, delivering on the commitment we first made at NAB this year. Read More →

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    Chris Nicholson on September 5, 2012

    If you’re a content owner or distributor, you’ve heard plenty of talk about the importance of being where your audience expects you in today’s ultra-connected world. It makes sense: Making it easy for audiences to access your content makes it harder for them to go elsewhere. While the concept is straightforward, the execution is anything but. Read More →

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    Chris Nicholson on August 28, 2012

    Though it feels like the 2012 election has been in full swing for some time, things really kick into high gear with this week's GOP convention in Tampa, Fla., followed by the Democratic National Convention in Charlotte next week. 2012, in fact, marks the 20th anniversary of the first use of email and websites in political campaigns according to Campaigning in the Twenty-First Century: A Whole New Ball Game? In the book, author Dennis W. Johnson offers an interesting timeline documenting other selected first uses of online communications tools, such as: Read More →

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    Chris Nicholson on August 27, 2012

    When you hear about the middle class and distribution of wealth these days, you’d be hard pressed not to assume it was part of a political stump speech. However, in the case of a recent ReadWriteWeb article, it’s in regard to the developers who create the majority of the 600,000 and counting mobile apps available through the Apple App Store and Google Play. Read More →

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    Chris Nicholson on August 23, 2012

    The results of a new survey from Brightcove technology partner YuMe in conjunction with Frank N. Magid Associates paints a powerful picture for connected TV platforms. According to the research, nearly 90 percent of connected TV users notice ads on the platform and the majority of users interact with the ads. Meanwhile, close to 20 percent ultimately make a purchase. Read More →