South Korean is a booming mobile market. The market passed the 105% penetration rate mark in 2011 with many individuals carrying at least one mobile phone.* Additionally, South Korea’s Android App Market is No. 2 globally in terms of download.**

For the second consecutive year, Brightcove Video Cloud powered the live streaming of Samsung Electronics’ Press Conference at the 2012 International Consumer Electronics Show (CES), Las Vegas, US.

Started in 1967, CES is the world’s largest consumer technology tradeshow. The 2012 International CES was the largest in the event's 44 year history, with a record number of more than 3,100 exhibitors across the largest show floor in CES history.

Guest Blog by Dennis Rose, VP of Asia Pacific

Consumers’ desire to access web content through a broad variety of devices will continue to have an impact on content publishing and distribution across the web in 2012.  

The wide market acceptance of iPhones, iPads and Android smart phones and tablets in the past few years has resulted in further fragmentation of the mobile operating system landscape. Great for consumer choice, but a headache for anyone trying to develop apps for mobile web devices! 

Mobile content consumption is on the rise, and online video is a big part of this, driven by the propagation of smarter mobile devices, Wi-Fi, as well as faster and more affordable 3G data plans. Morgan Stanley found that video already accounts for 69% of mobile data traffic globally. 

According to analyst firm Telsyte, nearly 90% of all mobile phone users in Australia will have a smartphone as their primary device in 2015. up from just under 50% in 2011. That equates to 18.5 million smartphone users.

On the 22nd of September 2011(Thursday), Brightcove Korea hosted an exclusive luncheon to key media executives in Seoul. This was held at Millenium Seoul Hilton where nearly 30 senior executives came together to network and learn from Brightcove on how Media companies can "Leverage Video Cloud for Competitive Advantage". 

Iconic Australian men’s underwear brand aussieBum puts to rest the myth that retailers have to be of gargantuan size to successfully leverage online video. Product launches such as the company’s WJPro (WonderJock Pro) show that online video can significantly boost sales via digital word of mouth. Video content shared on social and mobile channels also deepen aussieBum’s interactions with fans, thus contributing to the company’s unique brand personality.

I have spent close to a year working within our Asia Pacific team, a ‘startup’ within a startup. Brightcove Apac is led by Dennis Rose, with its headquarters in Singapore and local offices in South Korea and ANZ.  So, to all our local readers, apa khabar, g’day or 안녕하세요

Since our launch in November, our Apac customers have grown rapidly and have reached in excess of one hundred. We are growing our local offices to support our expanding customer base.  Which is all very good news, but with so many opportunities, the question that I’m often asked is, which target segments do you then focus on as a start up?