As video becomes more common on the web, it's increasingly important to make sure that your video is treated as a cohesive part of your website. Making a few small stylistic changes to your Brightcove player will help tie in your brand while also making your video look more professional and integrated with your site.

Our new chromeless video player looks great out-of-the-box, but for a deeper brand experience here are 3 simple tips for easily customizing the player for your site.

Our latest release introduced a new feature that the design team here is particularly excited about…custom player skins! Now, in addition to our existing styling capabilities, you can replace elements of our players with custom images, providing more fine-grained control over the look and feel of your players. Learn more.

In the following example, I have skinned a number of elements to illustrate the flexibility that custom skins provide. Here is the before and after:

Since launching Brightcove 3, we’ve been committed to continually improving our products to fit our customers’ needs. We’ve conducted over 50 usability sessions and customer interviews since January and each one has directly influenced features and enhancements we’ve built, or plan to build this year. Here’s an overview of our process and some information about how you can get involved:

Who?
You! Usability studies are the best way for us to get input on our products because the feedback comes directly from our customers!

One of the key ingredients for creating a successful brand requires consistency.  Yet when it comes to video, branding the player often gets overlooked.

Maybe you have detailed guidelines that describe exactly how and where your branding should be used or you could just have a logo and color palette.  Either way you can gain value in extending your brand language to your video player.  By following these tips you can help increase your brand awareness and take advantage of the many places your video will appear online.

In this installment of design process, I'm going to talk about the quick video publishing feature that we added within the Media Module application.

As part of a new series on our design process, I'm going to discuss some of the thoughts and decisions behind the features we released with Brightcove 3. This first installment will cover the new sharing menu in our video players.

Viewers can now use the video player menu to share the video they are watching by sending it via e-mail, copying the direct link, or embedding the video on their Web site or blog. The previous menu had worked very well, providing easy access to share videos, but we felt that we could improve on the experience.