• Mike Green's picture
    Mike Green on August 15, 2014

    The IAB US, IAB Europe, and IHS Technology revealed the 2013 global figures for mobile advertising this week, reporting that revenue “soared a massive 92 percent to $19.3bn (€14.6bn) in 2013 from $10.1bn (€7.6bn) in 2012.” The report analyzes mobile ad revenue growth in buckets of search, messaging and display -- the last of which includes video. Read More →

  • Jeff Whatcott's picture
    Jeff Whatcott on February 26, 2014

    In the early life of television, the broadcaster had a direct relationship with the audience through their broadcast networks, but the audience members were not customers and could not be addressed in a one-to-one fashion. At the same time, consumers were willing to put up with low quality and a bevy of advertisements just to have access to the miraculous technology that the television represented. Read More →

  • David Mendels's picture
    David Mendels on January 6, 2014

    I am very excited to announce that Brightcove has signed a definitive agreement to acquire Unicorn Media, the leader in cloud video ad insertion and video stream stitching technology. Read More →

  • Jeff Whatcott's picture
    Jeff Whatcott on August 28, 2013

    In late July, Brightcove’s senior vice president of sales, Paul Goetz, published an excellent two-part blog series analyzing the evolution from the traditional media and entertainment value chain to today’s world where the audience is in control. Paul has an interesting take on the evolution of the media and entertainment value chain and what it means for audiences and content owners today. Read More →

  • David Lea's picture
    David Lea on January 31, 2013

    There has been tremendous amount of conversation over the past few years that has focused the "experience" laser beam on dual screen content. In this post, though, the question I'd like to raise is: why hasn't advertising taken advantage of this new paradigm yet? Dual screen apps will become standardized in the next 12 to 24 months, so much so that we will come to expect these experiences as part and parcel of interacting with an app within proximity of a second screen. Read More →

  • Kristin Leighton's picture
    Kristin Leighton on January 15, 2013

    We love a good survey at Brightcove, so we were very interested to see a recent study conducted by the CMO Survey, and also highlighted on Forbes.com, that asked marketing leaders to "rate your company's marketing excellence", among other questions. Read More →

  • Chris Nicholson's picture
    Chris Nicholson on August 17, 2012

    There was no such thing as online video advertising (or even “online,” really) back when Loverboy first sang about working for the weekend, but weekends do in fact offer the best bang for the buck if you’re buying online video ads. The U.S. Read More →

  • Chris Nicholson's picture
    Chris Nicholson on July 11, 2012

    The opening day of our PLAY 2012 global customer conference included an afternoon “fireside chat” featuring Jim Breyer, Partner at Accel and President of Accel Management Company; Erick Schonfeld, technology journalist and former Editor-in-Chief of TechCrunch; and Brightcove Chairman and CEO, Jeremy Allaire. During the conversation, the three industry luminaries shared compelling insights on everything from the shift of resources to mobile marketing and apps, the ideal dual-screen app, what content is most valuable, and much more. Read More →

  • Kristin Leighton's picture
    Kristin Leighton on January 24, 2012

    We are happy to announce that smartycontent, a multimedia communication aggregator in Spain, has chosen Brightcove Video Cloud to power its i_smarty multimedia content player. smartycontent's service was launched with more than 7,000 video and has grown to reach an audience of 12 million unique users.  Read More →

  • Kristin Leighton's picture
    Kristin Leighton on January 20, 2012

    Growing faster than any other segment of online advertising, online video advertising generates hundreds of millions of dollars in revenue each quarter for publishers from major media companies to special-interest websites. Read More →