• Mark Blair's picture
    Mark Blair on November 30, 2014

    On 19 November, at the first ever ad:tech New Zealand event, Brightcove’s Senior Vice President and General Manager of Media, Anil Jain, sat down with TVNZ CEO Kevin Kenrick for a fireside chat about how the industry has changed over the past couple of years and expectations for the near future. Read More →

  • Ben Morrell's picture
    Ben Morrell on November 27, 2014

    Brightcove was at Digital Media Asia last week, a premier event for the publishing industry that discusses the future of delivering news media in a digital world. We were excited to see a marked shift in awareness as publishers from around the region expressed a heightened interest in online video and the organic opportunities it brings, particulary to mobile. Most significantly was a common understanding of the concept of video as a valuable asset for monetisation. Read More →

  • AJ McGowan's picture
    AJ McGowan on September 4, 2014

    This article was originally published on TechRadar Pro. Between cord-cutting, DVR, and streaming video, it’s harder than ever for advertisers to reach their intended audiences. Not only is the number of cord-cutters rising, but so is the percentage of consumers who have never subscribed to Pay-TV services in their lives. And for the first time, more Americans subscribe to cable internet than cable TV. Read More →

  • Mike Green's picture
    Mike Green on August 15, 2014

    The IAB US, IAB Europe, and IHS Technology revealed the 2013 global figures for mobile advertising this week, reporting that revenue “soared a massive 92 percent to $19.3bn (€14.6bn) in 2013 from $10.1bn (€7.6bn) in 2012.” The report analyzes mobile ad revenue growth in buckets of search, messaging and display -- the last of which includes video. Read More →

  • Jeff Whatcott's picture
    Jeff Whatcott on February 26, 2014

    In the early life of television, the broadcaster had a direct relationship with the audience through their broadcast networks, but the audience members were not customers and could not be addressed in a one-to-one fashion. At the same time, consumers were willing to put up with low quality and a bevy of advertisements just to have access to the miraculous technology that the television represented. Read More →

  • David Mendels's picture
    David Mendels on January 6, 2014

    I am very excited to announce that Brightcove has signed a definitive agreement to acquire Unicorn Media, the leader in cloud video ad insertion and video stream stitching technology. Read More →

  • Jeff Whatcott's picture
    Jeff Whatcott on August 28, 2013

    In late July, Brightcove’s senior vice president of sales, Paul Goetz, published an excellent two-part blog series analyzing the evolution from the traditional media and entertainment value chain to today’s world where the audience is in control. Paul has an interesting take on the evolution of the media and entertainment value chain and what it means for audiences and content owners today. Read More →

  • David Lea's picture
    David Lea on January 31, 2013

    There has been tremendous amount of conversation over the past few years that has focused the "experience" laser beam on dual screen content. In this post, though, the question I'd like to raise is: why hasn't advertising taken advantage of this new paradigm yet? Dual screen apps will become standardized in the next 12 to 24 months, so much so that we will come to expect these experiences as part and parcel of interacting with an app within proximity of a second screen. Read More →

  • Kristin Leighton's picture
    Kristin Leighton on January 15, 2013

    We love a good survey at Brightcove, so we were very interested to see a recent study conducted by the CMO Survey, and also highlighted on Forbes.com, that asked marketing leaders to "rate your company's marketing excellence", among other questions. Read More →

  • Chris Nicholson's picture
    Chris Nicholson on August 17, 2012

    There was no such thing as online video advertising (or even “online,” really) back when Loverboy first sang about working for the weekend, but weekends do in fact offer the best bang for the buck if you’re buying online video ads. The U.S. Read More →