There has been tremendous amount of conversation over the past few years that has focused the "experience" laser beam on dual screen content. In this post, though, the question I'd like to raise is: why hasn't advertising taken advantage of this new paradigm yet? Dual screen apps will become standardized in the next 12 to 24 months, so much so that we will come to expect these experiences as part and parcel of interacting with an app within proximity of a second screen. Read More →
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David Lea on January 31, 2013
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Kristin Leighton on January 15, 2013
We love a good survey at Brightcove, so we were very interested to see a recent study conducted by the CMO Survey, and also highlighted on Forbes.com, that asked marketing leaders to "rate your company's marketing excellence", among other questions. Read More →
Online Video Ads Work for Weekends
monetization
Chris Nicholson on August 17, 2012
There was no such thing as online video advertising (or even “online,” really) back when Loverboy first sang about working for the weekend, but weekends do in fact offer the best bang for the buck if you’re buying online video ads. The U.S. Read More →
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Chris Nicholson on July 11, 2012The opening day of our PLAY 2012 global customer conference included an afternoon “fireside chat” featuring Jim Breyer, Partner at Accel and President of Accel Management Company; Erick Schonfeld, technology journalist and former Editor-in-Chief of TechCrunch; and Brightcove Chairman and CEO, Jeremy Allaire. During the conversation, the three industry luminaries shared compelling insights on everything from the shift of resources to mobile marketing and apps, the ideal dual-screen app, what content is most valuable, and much more. Read More →
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Kristin Leighton on January 24, 2012We are happy to announce that smartycontent, a multimedia communication aggregator in Spain, has chosen Brightcove Video Cloud to power its i_smarty multimedia content player. smartycontent's service was launched with more than 7,000 video and has grown to reach an audience of 12 million unique users. Read More →
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Kristin Leighton on January 20, 2012
Growing faster than any other segment of online advertising, online video advertising generates hundreds of millions of dollars in revenue each quarter for publishers from major media companies to special-interest websites. Read More →
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Kristin Leighton on January 5, 2012
We recently published a new Video Cloud customer case study with Cars.com, one of the Internet's largest automotive classified websites. Cars.com generates more than 10 million monthly visitors that use the site to browse, research and purchase new and used vehicles. The site began to feature editorial video content in 2007 as part of its commitment to giving car buyers the information they need to make confident buying decisions. Read More →
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Kristin Leighton on October 20, 2011
We recently published another new customer case study with International Data Group (IDG), the world's largest technology media, research and event management company. Approximately 200 magazines and newspapers and 460 websites are in the IDG family, including popular technology websites like cio.com, computerworld.com and pcworld.com. Read More →
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Chris Johnston on October 19, 2011
Business got a whole lot more interesting this week for burgeoning media companies who are just starting to make money from their nascent online video efforts. Read More →
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Brightcove customers are a business-savvy bunch. Some of the worlds largest media publishers use Brightcove to realize ad-supported video monetization strategies. Read More →
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