Iconic Australian men’s underwear brand aussieBum puts to rest the myth that retailers have to be of gargantuan size to successfully leverage online video. Product launches such as the company’s WJPro (WonderJock Pro) show that online video can significantly boost sales via digital word of mouth. Video content shared on social and mobile channels also deepen aussieBum’s interactions with fans, thus contributing to the company’s unique brand personality. Read More →
-
Alyssa Chew-Nair on September 7, 2011
-
Alyssa Chew-Nair on August 3, 2011
I have spent close to a year working within our Asia Pacific team, a ‘startup’ within a startup. Brightcove Apac is led by Dennis Rose, with its headquarters in Singapore and local offices in South Korea and ANZ. So, to all our local readers, apa khabar, g’day or 안녕하세요 Since our launch in November, our Apac customers have grown rapidly and have reached in excess of one hundred. We are growing our local offices to support our expanding customer base. Which is all very good news, but with so many opportunities, the question that I’m often asked is, which target segments do you then focus on as a start up? Read More →
-
Josh Hawkins on November 17, 2010
We are very happy to announce that Brightcove has opened a new country headquarters in Sydney, Australia. With more than 30 customers already in Australia and New Zealand, Brightcove this week unveiled plans to deepen the company's investment and commitment in the market with a new corporate office and key executive appointments. Read More →
