• Sara Watson's picture
    Sara Watson on March 9, 2011

    With SXSW just around the corner, we've been doing a lot of thinking here at Brightcove about how social media and video are really a match made in heaven, when used right. But we know that video and social media are relatively new tools in our belts, and that folks are just beginning to wrap their heads around how to use them, let alone optimize their use to derive value. Read More →

  • Sara Watson's picture
    Sara Watson on February 25, 2011

    This post originally appeared on Endeca's eBusiness Facets blog on Thursday, February 24.  Marketers are always looking for the latest ways to grab audience attention, build lasting impressions, stimulate conversations, and drive conversion. And that’s true regardless of whether you market to B2B or B2C customers.  Q: How are marketers using online video today? Read More →