We recently published a new Video Cloud customer case study with Cars.com, one of the Internet's largest automotive classified websites. Cars.com generates more than 10 million monthly visitors that use the site to browse, research and purchase new and used vehicles. The site began to feature editorial video content in 2007 as part of its commitment to giving car buyers the information they need to make confident buying decisions. 

We are extremely excited about our newest video case study with the National Football League's Miami Dolphins. The Dolphins are one of the most storied franchises in the NFL, with a long history of success and a loyal, energetic fan-base.

We recently published a new customer case study with POLITICO, a nonpartisan, Washington-based political journalism organization that covers the Presidency, Congress, the 2012 presidential race, Washington lobbying, and the intersection of politics with Wall Street, the media and personalities. POLITICO content is published online and in print via its newspaper, but is also accessible on mobile devices and tablets. 

Using Omniture in conjunction with Brightcove just got easier. Open Source @ Brightcove, the community site for apps, SDKs and other developer tools, has added a new Flash plug-in for reporting events from within Brightcove video players to Omniture. Reports can then be rolled up using Omniture's SiteCatalyst.

Video is becoming a core part of AOL's content strategy and business model going forward. AOL Video covers everything from music videos, to news clips, movie trailers, viral videos, and full-length TV shows.

Analytics are more than just numbers and data pulled together to create fancy line graphs and pie charts. They are bits and pieces of data that when pulled together instead tell a story. Here at Brightcove we are using our analytics to tell you the story of how users are consuming your content. We weave together character, setting, and plot in order to provide you with the most complete story with the most actionable conclusions allowing you to make confident business decisions regarding your online video initiative.

With Brightcove update 4.2.1, we've pulled back the lens farther and allow you to see an even more complete version of your users’ experiences. We've now included the prologue and are helping you answer the question: how exactly are users getting to and finding your content? Check out these new tools now available to you!

We are very excited to announce a wide-ranging new partnership with TubeMogul. The collaboration involves several components:

We've developed a web analytics player plug-in that makes it simple for your Brightcove players to fire events to Quantcast. You can download the plug-in from this new article by Ashley Streb. Ashley also shows you how the plug-in works, so you can adapt it for your own web analytics needs. Read all about it.

As online video rapidly moves from internet novelty to business requirement for many web publishers, we have started to see greater and greater call for measurement. Call it what you will: engagement, virality, ROI, something entirely different--but web publishers are increasingly needing to see the results of their video efforts against whichever metrics are important for them.