Brands are starting to get on the social media bandwagon, and are tapping into the mores and modes of the Internet in an effort to update the way they reach and connect with consumers. Read More →
-
Sara Watson on March 10, 2011
-
Sara Watson on February 25, 2011
This post originally appeared on Endeca's eBusiness Facets blog on Thursday, February 24. Marketers are always looking for the latest ways to grab audience attention, build lasting impressions, stimulate conversations, and drive conversion. And that’s true regardless of whether you market to B2B or B2C customers. Q: How are marketers using online video today? Read More →
-
Sara Watson on February 18, 2011
LinkedIn has been getting some attention for its new retro-fabulous video campaign, powered by Brightcove. The campaign is sponsored by FedEx, and draws creative talent from sketch comedy group Upright Citizen's Brigade. Read More →
