In our latest release, Brightcove 4.0.4, we added two new features to help you brand your content and entice viewers to watch more of your video. Read More →
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Emily Glass on March 1, 2010
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jsmerle on December 17, 2009
Our new chromeless video player looks great out-of-the-box, but for a deeper brand experience here are 3 simple tips for easily customizing the player for your site. Read More →
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Jeremy Allaire on July 29, 2009
Somewhat unrelated to Brightcove, I wanted to quickly note an announcement yesterday from rapidly growing software company PingIdentity (disclosure: I am a board member of PingID). Read More →
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Dave Witting on March 26, 2009
I was chatting with a buddy at one of our smaller broadcast partners and he made an interesting comment to me. As with anything in business, Brightcove's success has brought on a handful of knock-off competitors that claim to do exactly what we do. My pal (VP at this broadcaster) said he recently got a sales call from one of these fledgling firms. After listening to the pitch on how they are just about as good as Brightcove for pennies on the dollar, my buddy politely passed and said he was sticking with Brightcove. Read More →
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jsmerle on March 20, 2009
One of the key ingredients for creating a successful brand requires consistency. Yet when it comes to video, branding the player often gets overlooked. Maybe you have detailed guidelines that describe exactly how and where your branding should be used or you could just have a logo and color palette. Either way you can gain value in extending your brand language to your video player. By following these tips you can help increase your brand awareness and take advantage of the many places your video will appear online. Read More →
