What do most highly successful websites have in common? Something that is integral to driving traffic, keeping visitors on site, and improving conversion rates? A video portal. Read More →

Many of my customers ask me about the best ways to publish their marketing videos in order to drive traffic to their website. This is because, as any digital strategist will tell you, traffic is a key success metric for any online marketing project. As a result, my customers' first question always is, "How do we drive traffic to our site?" And then, "Once we have an audience, how do we keep them?" My response: video! Read More →

As we mentioned in a post in late February, we are excited to sponsor Sheryl Sandberg's Lean In conversation, organized by the New England Venture Capital Association and taking place tomorrow at the Harvard Club of Boston. And we are now even more excited to announce that we are powering the live stream for the event. Read More →

I work with many large Fortune 500 companies--major enterprise brands that are comprised of multiple divisions and subdivisions. And all of these groups have video. From a training and day-to-day maintenance perspective, at the beginning of our journey many of my customers feel overwhelmed by the prospect of managing all of the content through one Video Cloud account, yet with numerous ingestion points. Read More →