There has been a lot of buzz recently about the importance of leveraging social networks to drive video discovery and inbound traffic. Of course, the buzz is well founded: Facebook recently became the second-largest referrer for online video streams behind Google. What’s more, viewers who discover video through social media are much more engaged, watching more video for longer periods of time. But there's another side of the social story that's equally important and doesn't get its fair share of attention - fostering engagement and discussion with in-page comments.

Our friends at JS-Kit have a very exciting announcement today. They used the Brightcove 3 player framework to integrate comments into a standard Brightcove player template. Brightcove video publishers can deploy comments in their players without writing a line of code.

Brightcove partner, JS-Kit, acquires SezWho commenting & reputation system. Read the full story here and also on the JS-Kit blog.

JS-Kit offers some great tools for implementing comments, ratings, recommendations, chat, & polls on your site affordably.