I'm constantly trying to stay apprised of the latest news, perspective and data that might influence the online video world--even tangentially. With the potent, simultaneous convergence of rapid growth in the mobile, online video and online advertising realms, there's so much to ponder. In the last week, several reports regarding mobile behavior have been issued that have strong implications for our entire customer ecosystem and I wanted to share what I've learned in one easy-to-access place. Read More →
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Brenna Fitzgerald on March 6, 2013
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Brenna Fitzgerald on January 18, 2013Have you noticed an influx of online ads accompanying the video you’re streaming on-demand? If you feel as though you've seen more online ads lately, it’s no illusion. This week, comScore released its online video rankings data for December 2012, which found that 182 million Internet users in the U.S. Read More →
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ComScore recently released their February 2011 US Online Video Rankings numbers, which are always an interesting measure of the state of online video. Read More →
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ComScore's 2010 US Digital Year in Review report contains some interesting insights into the rapid growth in the US online video market. ComScore found that an average of 179 million Americans were watching some form of video online each month, which is roughly 60% of the US population. Read More →
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ComScore's 2010 Digital Year in Review presents some interesting stats on the state of online video advertising. The report suggests that by the end of the year, 16% of videos watched (in terms of titles) were advertisements, compared to only 12% just six months prior. Read More →
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ComScore's Dan Piech presented the State of Online Video in 2010 at the OMMA Video conference, and draws from industry insights to provide a picture of today's online video consumer. Read More →
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It's Cyber Monday, everyone! And this year, the online holiday retail boon seems to be spreading out over the entire holiday season, as consumers become more comfortable making their purchases online. Read More →
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Last week, comScore, Inc. released data showing that 175 million U.S. Internet users watched online video content in October 2010 for an average of 15.1 hours per viewer. That averaged out to about 30 minutes per day, up from about 16 minutes a day the prior year! Read More →
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This post also appears as a Brightcove Sponsored Post on VidCompare's blog. In the US over the last year, time spent viewing online video increased a whopping 47 percent, from 9.8 hours/month to 14.4 hours/month according to comScore data. The audience for online video continues to grow as more content becomes available and viewers make a habit of consuming more across all their devices. Read More →
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Jeff Whatcott on September 29, 2010
Comscore just released a new report on the trends in mobile video consumption in Europe, and it's really interesting and promising. You should download the full report here, but here are few of the highlights: Read More →
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