Brightcove  Video Cloud is used by a wide variety of organizations, so it's always fun to see how these businesses are leveraging online video in even the most niche markets. Vital Choice, a seafood company that sells sustainable wild fish and organic foods, is one such company. The online store offers healthy wild seafood and other types of organic fare, but the ultimate goal is about more than simply distributing these foods. It's about illustrating the benefits of consuming wild and organic sustainable food on a large scale - and what better way to illustrate that than through video! 

Here at Brightcove, we are passionate about a lot of things, but one of the most exciting aspects of the work we do is getting to see all of the great content that our publishers create. We are in the business of helping our clients publish and distribute their digital media content efficiently, but sometimes it’s important to take a step back from the day-to-day work and simply appreciate all of the diverse types of content that our customers are making available to the public. 

 One of our new hires recently asked me “why on earth would you use video on a retail site?” I can’t help but smile when asked this question because I can’t figure out why on earth you WOULDN’T use video on a retail site. One of my favorite Express examples of an e-tailer using online video is Echo Inc. If you enjoy spending summer days edging your garden beds, or taking a chainsaw to low-hanging branches in your yard, you are probably familiar with this power-tool power-house.

If you happen to live in the Denver area, you may have heard of VISTA TV, which airs on Comcast Channel 19. If you don’t, no problem – their content is available online at vistatvdenver.com.

In the modern online marketplace, the importance of advertising cannot be understated. Local businesses, when venturing into the online world, are often in dire need of brand awareness, visibility and thorough advertising plans that generate new customers. This is where Yodle steps in. Yodle is the fastest growing local online advertising company in the U.S. Yodle caters to the needs of local businesses, providing online advertising that is both convenient and cost effective.

Have you ever loved something so much that you are willing to dedicate your life to making sure the world understands it? Well that is how Kyle Doyle feels about the car washing industry. Kyle is the President of Blue Sky Image Group. It’s a full-service car wash marketing firm whose goal is to improve the way the world looks at professional car washing. He’s also the producer of carwashTV, which delivers compelling videos about the people and ideas that are shaping the car wash industry.

 Here at Brightcove, we get pretty excited about our product and its features, and it is great to hear the same excitement in a customer’s voice. We love nothing more than when our customers are actively engaged in the Brightcove community via the forums and user groups. Ben McElroy, of McElroy Films, is one of these excited and engaged customers. McElroy Films is a professional high-definition video production company specializing in corporate, educational, non-profit, wedding and independent filmmaking as well as music video production.

In 2003, a nationally televised documentary exposed a relatively unknown sport, art form, and way of life onto the British public. The documentary, Jump London (Channel 4, 2003), introduced many to a form of urban acrobatics, derived from our Francophone neighbours, which formed the gateway for a new past-time to be infectiously taken up across shores all over the world. Its name is Parkour, from which Freerunning was derived, and from this recreational phenomenon was born a star in Sébastien Foucan.

There is nothing better than a good glass of wine after a long day at the office. How often, though, do we think about the story behind our wine? Bobby Wittenberg, of RKW Productions, shows us “the story behind the bottle” in vivid HD on his site, Vinestories.com. “A great deal of time goes into creating our stories. On the surface they’re about crafting artisan wines.

For colleges and universities, it is more important than ever to create deeply engaging websites.  The modern day college website serves so many critical purposes for the entire organization.  It functions as an informational tool for current students, a way to keep in touch with alumni as well as a prospecting tool for future students.  With such a large ecosystem of people associated with the school, there is a great opportunity to create a website that promotes

There is nothing more satisfying than hearing from a happy Brightcove customer, especially when a customer goes above and beyond to voice their support for our platform. We saw a great example of this yesterday, when our customer, Austin Brooks, posted an in-depth review of his experience in working with Brightcove, and specifically the Brightcove Express edition, over the last few months.

As video becomes more common on the web, it's increasingly important to make sure that your video is treated as a cohesive part of your website. Making a few small stylistic changes to your Brightcove player will help tie in your brand while also making your video look more professional and integrated with your site.

So we've blogged about this special relationship we have with Facebook here and here and now we have a practical real world example of the integration!

In October we kicked off a Site of the Month competition for Brightcove partners. Brightcove partners across EMEA were invited to submit sites to sotm@brightcove.com that showed innovative use of video technology, had sophisticated technology integration or were just plain cool looking.

It's a treat to get to use something you've worked on in your personal life. A designer from the iPhone team or the person at IDEO that did the stand-up toothpaste dispenser must get this kind of rush on a daily basis. On the Brightcove Professional Services team, I dare say that's starting to happen to us on a regular basis. We and millions of other people get to touch our work each day on great sites such as Showtime and The New York Times.