Earlier this month, MediaPost published an interesting article on "Why This is the Year Agencies Must 'Own' Video" about why it's become obvious that agencies need to own online video if they are going to achieve success for their brand customers. Read More →
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Kristin Leighton on April 25, 2012
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Sara Watson on January 27, 2011
Yesterday, Brightcove's Steve Rotter and Alex Nasson presented a webinar along with our partners at AdAge on how digital agencies can help their clients benefit from online video. This webinar shared how leading digital agencies are currently using video to build awe-inspiring brands. We also gave practical tips to ensure the success of clients' online video strategies. We presented a framework for talking about how video contributes to acquisition, engagement and conversion of visitors on client websites. Read More →
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Sara Watson on January 6, 2011
As we dive headlong into the new year, a lot of you out there are busy laying plans to set your organizations up for success for the rest of 2011. Now is the best time to think about how you can up the ante with your online video strategy in the coming year. Read More →
