Ever since YouTube made it possible to embed videos onto blogs and websites, video content has become completely ubiquitous and viral.

One of the most important things that a project design teams needs to think about when building a successful online video initiative is the concept of Consumer Discovery.   Amazingly enough, in my experience, this tends to be one of the most overlooked component of any project.

At the 2010 Consumer Electronics Show (CES) this morning, Brightcove will announce an exciting new distribution opportunity for professional media publishers. Through a seamless integration with the Yahoo! TV Widget Engine, Brightcove customers can now use their existing account and workflow to publish and maintain branded online video experiences for the living room television - no additional design or development work required.

With the release of native live streaming support in Brightcove 4 the question is not if you should take up live streaming but when.

Live streaming offers a video initiative bags of possibilities but true Live Streaming can be costly.   We do work with many partners that can complete this value chain very seamlessly, or for simple projects there's the very easy to use and free Adobe Live Media Encoder that can connect any camera to the servers via a PC.

There's so much buzz out there about the iPhone and what it means for the mobile online video market.  Sometimes the noise is so energetic that we tend to forget that the iPhone is only one player in the vast smartphone market.

Here, our Regional Director of Sales Engineering, Mark Harpur gives us a great anecdote that demonstrates that Brightcove is ready and available to handsets beyond the iPhone:

As the Brightcove platform continues to be used as the foundation for new and unique applications, one of the most exciting emerging proposals is for internal communications over a corporate intranet.

The use cases we're starting to see is for large multinationals who have embraced video as a key tool for corporate and client communications, particularily in the finanicial and legal vertical - if a picture says a 1000 words, how many words does a video say?

What's the best way to create an MRSS feed for a distribution partner? In this new article, Chris Little describes how to use MRSS output from the Brightcove Media API to create feeds for your affiliates. Read more.

This one goes in the horn tooting category.

"Overall, Brightcove appears to me as the premier choice for online video publishing and distribution. No other service comes close to the integrated array of features and facilities that Brightcove as put together so far."