This weekend's business section of the New York Times featured a story exploring what makes consumers happy. A swath of recent research concludes that experiences, rather than stuff, have a greater overall impact and longer-lasting effects on consumer satisfaction. These findings, combined with the consumer spending reset in response to the economic climate, are creating a new breed of consumers who are more interested in creating memories with their limited resources A new focus on spending for the experience shifts commerce toward intangibles like massages, vacations, or family game nights. The challenge for retailers moving forward lies in finding new ways to market the products that begin to fall into the "stuff" category - the inessentials, the nice-to-haves that seem to have less influence over satisfaction in the long run. Read More →

We are very excited to announce that leading UK fashion retailer, Warehouse, has chosen the Brightcove platform to expand their e-commerce initiatives with video-rich online shopping experiences and a new Brightcove-powered iPhone app. Read More →