This guest post comes from Endeca, a Brightcove Technology Partner. Endeca is a search and business intelligence software company that improves daily decisions for employees and purchase decisions for customers. Endeca and Brightcove have collaborated to develop an integrated solution which brings together Endeca’s industry leading search, navigation and merchandising capabilities with the Brightcove Video Platform. All of our customers – across retail, media, brand manufacturing, or financial services – are rapidly growing their video libraries. And they’re finding that it’s great for business. Online video – especially for product-centric businesses – closes the gap between the “touch and feel” experience of being in a physical store. And it is exceptionally well suited for product demonstrations. This is because video has the power to influence these metrics more than any other type of online content because it provides detail-hungry shoppers with a unique 360° product view and requires a higher level of customer engagement. Read More →