For the first time, Americans are now spending as much time on the Internet as they do watching television, according to Forrester Research.

This post first appeared as a sponsored post on VidCompare.

Chances are if you are reading VidCompare you’ve already been convinced of the need for an online video strategy. However, you might need to convince others in your organization to bring that video strategy to fruition. So here are a few stats that you can reference to help bolster your case to your colleagues and to help prove the value of video.

Consumers are still warming up to the idea of interactive video experiences in their online shopping, and internet merchants have a growing opportunity to introduce rich interactive media that has material impact on customer engagement and conversion.

If you haven't signed up already, make sure to register for the "I want my B2B Video!" webcast session on Thursday, September 17th, at 2:00 pm ET with Brightcove and Forrester Research. Jeff Whatcott, our senior vice president of marketing, will join Bobby Tulsiani, senior analyst at Forrester, to discuss the drivers behind the growing use of online video in the B2B industry.