AdweekMedia has a great feature covering how technologies are changing communication and advertising practices. The article features insights from Madison Avenue's thought leaders who describe how "technologists are infiltrating all departments" in agencies as they integrate their once silted digital arms.

A few months ago, we rolled out our Adaptive Encoding Engine, which not only produces higher-quality H.264 videos than our previous encoding process, but produces them faster. In order to make sure that more of our customers get the full benefits of the Adaptive Encoding Engine, we plan to update the default transcode settings that are used when Brightcove transcodes the videos you upload. The new default transcode settings use H.264 encoding by default, and also include renditions optimized for mobile video delivery.

We're pleased to announce today that leading Scottish broadcaster, STV, has launched a series of new HD-quality, long-form online video initiatives for catch-up viewing purposes using the Brightcove platform. The Brightcove platform's wide range of video publishing and distribution features, including long-form delivery capabilities, enable STV to deliver HD-quality, full episodes of the series.

Our friends at STV have taken full advantage of Brightcove's ability to handle high quality, dare I say, HD video with the new four-parter, Scotland Revealed. I'm a big fan of what STV has done with their video library as a whole and I'm really happy to see the team take full advantage of Brightcove's capabilities. The videos are in 720p and there will be several additional episodes coming over the next two weeks. The videos are available for 90 days, so watch them now. 

Today we announced a new extension to our service called Brightcove Show, which promises to significantly improve the quality and richness of television on the Internet.  In conjunction with our announcement of Brightcove Show, we also announced a technology partnership with BitTorrent, who also today introduced BitTorrent DNA (Delivery Network Accelerator), a peer-assisted hybrid content delivery model for high-quality media on the Internet.