The Great Debate ended in a draw. The very entertaining session between 2 industry heavyweights ended in a bit of a love-in where they ended up educating the crowd more about how the sport will evovle then tearing into each other.
Today from the ring at the IAB UK we're streaming LIVE the Great Debate: Buyer vs Seller. Thanks to Live Talkback you can be part of the action. Answer the questions below retime to help frame the current mindset. Then throughout the debate change your answers and help figure out if you were swayed by the debaters!
So I just had word from our friends at the IAB UK that tomorrow's event is almost sold out! That's a capacity of 90 people coming to get ring side seats for the showdown between the Media Buyer and Media Seller.
Tomorrow we'll be live streaming the event from this blog so come back at 3pm BST (British Summer Time) for kick off. We're also going to be deploying some cool interactivity tools from our friends at Live TalkBack that let the audience be part of the fun!
In the red corner, weighing in at 98.2KG, 56 wins, 5 loses and 37 knockouts, wearing the Buyer shorts:
Oliver "Float like a Butterfly, Sting like a Bee" Newton!
In the blue corner, weighing in at 100.2KG, 32 wins, 4 loses and 27 knockours, wearing the Sellers shorts:
Tim "Smokin' Joe" Hussain!
Today we're kicking of our Summer Video event with the IAB UK. A series of 3 events over the summer months to look at issues that will fundamentally change the way online video advertising will effect your business.
Today we're starting with a dissection and dissemination of the VAST/VPAID standards. At 3pm BST (GMT+1) we'll be kicking off a session looking into how these new standards will effectively change your business for the better.
If you are involved in interactive advertising, it's time to submit your best work to IAB annual MIXX Awards 2009. Details and the submission form can be found here.