• Sara Watson's picture
    Sara Watson on July 30, 2010

    Here's a roundup of the week's news in online video, with a little perspective on the impacts to the industry at large. Read More →

  • Sara Watson's picture
    Sara Watson on July 27, 2010

    Consumers are still warming up to the idea of interactive video experiences in their online shopping, and internet merchants have a growing opportunity to introduce rich interactive media that has material impact on customer engagement and conversion. Read More →

  • Sara Watson's picture
    Sara Watson on July 16, 2010

    In a recent report eMarketer explores retailers' adoption and implementations of video for e-commerce drawing from a number of specific use cases as well as statistics drawn from industry research. For the full report check out Video E-Commerce: Innovative Models Drive Sales.  Driving Adoption of Video The report highlights results from a Forrester ranking of the largest internet retailers in the US, showing that adoption of video has a majority of the top 50 online retailers now use video on their sites, compared to just 18% last year. As more of the big internet retail sites bring video into their online shopping experience, that will continue to drive further adoption in the entire industry, regardless of scale.  Read More →