There was an exciting development announced today by Brightcove Alliance partner, JS-Kit, which was highlighted in our Pro Service blog, More Eyeballs. Here's a re-post of today's news:

Our friends at JS-Kit have a very exciting announcement today. They used the Brightcove 3 player framework to integrate comments into a standard Brightcove player template. Brightcove video publishers can deploy comments in their players without writing a line of code.

Brightcove partner, JS-Kit, acquires SezWho commenting & reputation system. Read the full story here and also on the JS-Kit blog.

JS-Kit offers some great tools for implementing comments, ratings, recommendations, chat, & polls on your site affordably.

One of the things I find really valuable about online video is the ability to be more interactive with your audience. There are often many competing distractions online that you don't get when you are watching TV, and depending on the type of audience you are trying to engage, providing interactivity with your video experience can definitely keep users around longer.