Chris Anderson of Long Tail fame has got a great piece today on some of the raw data that supports the notion that television is the most ripe media industry for a Long Tail economic transformation. We couldn't agree more! It's wonderful to see Chris bring his empirical, econometric view onto industries in transformation. Some gems from his recent post:
By Bob Mason, VP Technology
For many of us Chris Anderson's article on The Long Tail crystalized and brought into focus a set of ideas that have consciously (or not) been driving our own thinking. Associated with this theme, we, and others, are very excited about the prospects of promoting "media democracy" through Internet Television.
Excellent piece about blogs + The Long Tail. The quiet power of targeted communities represented by blogs will disrupt marketing, advertising and the economics of media. We've come a long way since people wondered if a TV channel about sports and nothing but sports would have a chance of making it.