Starbucks is promoting recycling awareness on their homepage today to celebrate Earth Day. 

They set up a street art campaign in the Flat Iron District in New York City, building a tree out of cups of coffee in variegated shades. Each person that put their cup down traded in their paper cup for a reusable mug or tumbler.

Browsing the Internet, we often come across cool websites for products we like or sites we find inspiring, only to discover that it turns out these folks are using Brightcove as one of the facets of their engaging websites! Our designer Zack pointed out IWC Schaffhausen, which he found on siteinspire.net.

We took the opportunity to reach out to Dominic Weir, the Head of Consumer Marketing to ask him a little more about IWC's beautiful website, how they built it, and why video was an important tool for telling their story online. 

The Super Bowl is unquestionably the biggest day of the year for marketers. And this year, the event broke TV ratings records for the second year running, reaching an average audience of 111 million viewers.

Think online video only appeals to Gen Y and younger? Think again!

Forbes Insights found that business people are starting to prefer video to text when learning about products and services. The report looks at how executives are approaching Web video as a source of business-related information:

This weekend's business section of the New York Times featured a story exploring what makes consumers happy. A swath of recent research concludes that experiences, rather than stuff, have a greater overall impact and longer-lasting effects on consumer satisfaction.

These findings, combined with the consumer spending reset in response to the economic climate, are creating a new breed of consumers who are more interested in creating memories with their limited resources A new focus on spending for the experience shifts commerce toward intangibles like massages, vacations, or family game nights.

The challenge for retailers moving forward lies in finding new ways to market the products that begin to fall into the "stuff" category - the inessentials, the nice-to-haves that seem to have less influence over satisfaction in the long run.

Just a few blocks away from Brightcove HQ in Cambridge resides Pegasystems, the leader in Business Process Management (BPM). Pegasystems provides software to drive revenue growth, productivity and agility for the world's most sophisticated organizations.

Welcome to the Expressive Marketing blog.  This is the first post, so I thought I'd take some time to explain the motivations of this blog and what you can expect.

Ashkan Karbasfrooshan of WatchMojo has published an interesting take on how to make money with online video over on TechCrunch.

Tonight our technology partner Drupal will be hosting a Drupal for Marketing event here in London.  You can see details about it here: http://drupal4marketing2009.eventbrite.com/

A couple of Brightcovers are going over to participate and we thought it would be fun to follow in the footsteps of Manchester City FC and live broadcast part of the event.

You can view it in the player below and the feed should start around 6.30pm GMT - feel free to post it on your Facebook profile by clicking the FB Share link.

Intuit is running a competition to award over $300,000 in grants to small businesses.  Contestants submit videos of their ideas to the Intuit site. The whole thing is powered by Brightcove.

In response to our posting on NIN releasing GarageBand source, Josh Hawkins discusses the question we posed on the future of video producers releasing their own source material.

by Mark Jones
3 March 2005

"Once people understand that the Internet is actually capable of delivering massive streams of content, they then have to get their heads around the fact that their consumption habits can change to an on demand model."

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