For many of our publishers, video metadata is an essential tool for content management and tracking. Whether they are using tags for video search engine optimization, assigning content to players programmatically with the reference ID, or using a custom metadata field for custom functionality, video metadata can be a crucial step of the content publishing workflow. Our latest Video Cloud product update includes a metadata assurance feature (for Professional and Enterprise editions) to assist organizations like these in content publishing and quality control. The feature lets account administrators denote certain metadata fields as “required.” Content missing any required data can be uploaded, edited, and even inserted into playlists, but will remain in an “inactive” state and thus will not display in players on the Web. Read More →
-
Rob OConnor on September 20, 2011
-
Sara Watson on May 4, 2011
Video is becoming a core part of AOL's content strategy and business model going forward. AOL Video covers everything from music videos, to news clips, movie trailers, viral videos, and full-length TV shows. Read More →
-
Sara Watson on February 25, 2011
This post originally appeared on Endeca's eBusiness Facets blog on Thursday, February 24. Marketers are always looking for the latest ways to grab audience attention, build lasting impressions, stimulate conversations, and drive conversion. And that’s true regardless of whether you market to B2B or B2C customers. Q: How are marketers using online video today? Read More →
-
Guest on February 24, 2011
This guest post comes from Endeca, a Brightcove Technology Partner. Endeca is a search and business intelligence software company that improves daily decisions for employees and purchase decisions for customers. Endeca and Brightcove have collaborated to develop an integrated solution which brings together Endeca’s industry leading search, navigation and merchandising capabilities with the Brightcove Video Platform. All of our customers – across retail, media, brand manufacturing, or financial services – are rapidly growing their video libraries. And they’re finding that it’s great for business. Online video – especially for product-centric businesses – closes the gap between the “touch and feel” experience of being in a physical store. And it is exceptionally well suited for product demonstrations. This is because video has the power to influence these metrics more than any other type of online content because it provides detail-hungry shoppers with a unique 360° product view and requires a higher level of customer engagement. Read More →
-
Sara Watson on August 5, 2010
Brightcove partner SundaySky recently released The State of Video in E-commerce white paper that looks at which top online retailers utilize video, to what extent, and also explores what retailers can do to better capitalize their videos for discovery in SEO. Read More →
