Apps are everywhere. Sparked by the introduction of Apple’s App Store as well as the emergence of Facebook as a distribution platform for apps and content, consumers and businesses alike have embraced the app experience. As a result, organizations across all industries need to engage with their audience through mobile apps, but developing apps for these devices has become increasingly complex and costly. Read More →

Digital marketers and media publishers are struggling to find the right solution to develop their mobile apps without breaking their budgets. There are multiple operating systems and numerous devices to support, many internal content systems and external service platforms to integrate, and key functionalities to develop. You need to find the right team with the right skills, equip them with the right tools, and manage the obstacles that will spring up on your way to that big launch. Needless to say, mobile app development is challenging. Read More →

Mobile apps are proven to be effective in generating business value. But unless you are satisfied with a cookie cutter app from one of those app generators (I suspect that most reputable and respectful organizations won’t be), developing and managing your custom mobile apps could be very expensive and involve a lot of hidden costs. This is the case whether you are building an army of native app developers in-house or outsourcing the project to external development agencies. Read More →

Tomorrow, our regional sales director for Spain, Portugal and Latin America, Nicolas Amado, will be presenting two sessions at the BDigital Apps event in Barcelona. BDigital Apps is a national congress focused on applications for mobile devices. It is organized by the Barcelona Digital Technology Centre.  Read More →