• Brenna Fitzgerald's picture
    Brenna Fitzgerald on April 15, 2014

    We're excited to announce that Le Figaro, France's first national newspaper, has selected Brightcove Video Cloud to power the mobile version of its news and entertainment channel Le Figaro TV. Le Figaro's selection of mobile video delivery technology is incredibly important to its business; in fact, according to the newspaper, nearly a third of its website traffic comes from mobile devices. Read More →

  • Brenna Fitzgerald's picture
    Brenna Fitzgerald on August 23, 2013

    This post is the second in a five-part blog series centered on the digital marketing topics that we most frequently discuss with our brand customers. Read on! Read More →

  • Brenna Fitzgerald's picture
    Brenna Fitzgerald on August 21, 2013

    Toyota Motor Company of Japan has built a global reputation for quality, dependability and innovation. The ubiquitous auto brand has also made waves with its television advertising campaigns--which often feature popular music and well-known celebrities. Toyota's ads are so successful that viewers (i.e. prospective car buyers) frequently visit the automaker's website specifically to watch the ads again and again, or to learn more about the artists whose work is on display in the ads. Read More →

  • Brenna Fitzgerald's picture
    Brenna Fitzgerald on July 11, 2013

    JDSU, a provider of components and systems for the communications industry, is a proponent of video for awareness and marketing communications efforts. With JDSU TV, the company hosts a multi-channel video portal devoted to company topics, product news and industry trends, offering a tremendous resource for employees, customers and prospects alike. Read More →

  • David Morel's picture
    David Morel on May 14, 2013

    About five years ago, I started having a lot of conversations about mobile video. Many of us in the streaming media business seemed to think that "next year" was the year mobile was really going to be big. We were right when we said that in 2011, and since the start of 2012, mobile, most specifically tablets and handsets, has played a major role in shaping our industry. It's become a legitimate impact on revenues and brand awareness in a variety of ways. Read More →

  • Albert Lai's picture
    Albert Lai on April 23, 2013

    In my previous post on this topic, I discussed how iOS has emerged as the de facto standard for mobile. While fragmentation remains in the HTML5 context of iOS, the platform has evolved to a state that every publisher must have a presence. Given the support of HTML5, the maturation of the native application ecosystem, and forward-looking capabilities such as AirPlay, iOS should remain the focal point of a publisher's mobile strategy. Read More →

  • Brenna Fitzgerald's picture
    Brenna Fitzgerald on March 6, 2013

    I'm constantly trying to stay apprised of the latest news, perspective and data that might influence the online video world--even tangentially. With the potent, simultaneous convergence of rapid growth in the mobile, online video and online advertising realms, there's so much to ponder. In the last week, several reports regarding mobile behavior have been issued that have strong implications for our entire customer ecosystem and I wanted to share what I've learned in one easy-to-access place. Read More →

  • Tom Abbott's picture
    Tom Abbott on February 28, 2013

    Many developers who are new to the Brightcove Video Cloud Player SDK for iOS often ask the very fundamental questions: what is it and why would I use it for my app over Apple's native classes? Read More →

  • Brenna Fitzgerald's picture
    Brenna Fitzgerald on February 14, 2013

    At Brightcove, we love data. Not only does it help us to understand the current market climate that our customers are operating in, it also provides us with some "food for thought" that assists us in evaluating our own products and where we fit within the broader digital ecosystem. With that in mind, I wanted to share three recent reports that center on key topics for the digital space: measurement and analytics, mobile and B2B video. Read More →

  • Sophie Rayers's picture
    Sophie Rayers on February 6, 2013

    Are brands headed in the right direction when it comes to mobile? The latest research from the Internet Advertising Bureau (IAB) would suggest so, having revealed that more than half of the top 100 UK brands now offer a mobile-optimised website – a dramatic rise on the 37 percent mobile adoption rate of six months ago. Read More →