Growing faster than any other segment of online advertising, online video advertising generates hundreds of millions of dollars in revenue each quarter for publishers from major media companies to special-interest websites.

We recently published a new customer case study with POLITICO, a nonpartisan, Washington-based political journalism organization that covers the Presidency, Congress, the 2012 presidential race, Washington lobbying, and the intersection of politics with Wall Street, the media and personalities. POLITICO content is published online and in print via its newspaper, but is also accessible on mobile devices and tablets. 

Brightcove customers are a business-savvy bunch. Some of the worlds largest media publishers use Brightcove to realize ad-supported video monetization strategies.

ComScore's 2010 Digital Year in Review presents some interesting stats on the state of online video advertising. The report suggests that by the end of the year, 16% of videos watched (in terms of titles) were advertisements, compared to only 12% just six months prior.

We are thrilled to announce that Major League Gaming (MLG), the largest professional video game league in the world and largest provider of cross platform online video game competition, has chosen Brightcove to support the launch of its new video portal, MLG.tv.

The Brightcove Video Monetization Summit is now underway in New York City.  The event is sold out and the location has quickly become standing room only.  The good news is that you can catch the live stream on the web by registering here. We hope you'll join us. 

We are very excited to announce a wide-ranging new partnership with EMI Group, a music entertainment powerhouse with a legendary catalog of artists, labels and music videos. EMI will use the Brightcove platform to publish, distribute and monetize video content across its website properties and to EMI Group's third-party syndication partners.

Brightcove's Advertising APIs include a method named requestAd(). When you call that method, the player instantly makes an ad call the same way as it would with any other ad cue point. However, having control over precisely when to call the ad server can be very beneficial. The method takes one argument, and that's for any key/value pairs you want to send to the ad server. This can allow you to do some very granular targeting to deliver more contextual ads to the viewer.

Yesterday I was at the really enjoyable Online Video Monetisation Summit hosted by Brightcove UK.  I felt the speakers really brought entertaining thought leadership, examples and expertise to the podium.   The packed room was thoroughly engaged for the entire event and some really great questions were asked.

The takeaways for me from the event are generally thematic but incredibly insightful:

As the online video industry continues to grow, it is increasingly important to demonstrate the benefits and ROI of video initiatives. In that spirit, Brightcove is proud to host "The Value of Online Video: Monetization Strategies from Marks & Spencer Direct and Sky Digital Media" event in London on Thursday, February 18th at 3:00 PM GMT / 10:00 AM ET.

The event will feature in-depth presentations from several industry veterans who will present their successful strategies for monetizing online video.

Ashkan Karbasfrooshan of WatchMojo has published an interesting take on how to make money with online video over on TechCrunch.