Streaming live video is rapidly becoming an important media strategy component for any organization that relies on video to make money. While on-demand video typically still represents the lion's share of content and resulting revenue, media companies see numerous benefits to live video as well. Read More →
Monetizing Live Video
monetization
Chris Johnston on March 28, 2013
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Jeff Whatcott on February 26, 2013
Today we announced the general availability of a comprehensive monetization solution for HTML5 video, including support for VAST-compliant pre-, mid- and post-roll ads, a new HTML5 video player API for dynamically setting and changing ad policies, and HTML5 video plugin support for leading ad servers from FreeWheel, Google, Videoplaza and YuMe. Read More →
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Jeremy Allaire on December 17, 2012
The radical transformation happening in media, software and consumer devices has been an intense focus for Brightcove over the past six years, and with the new wave of apps and content on devices ranging from touch apps on tablets to rich dual screen TV apps, we are exploring and experimenting with the tools and technologies needed to activate a brand on these platforms. Read More →
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Kristin Leighton on December 14, 2012
Earlier this week we highlighted the many innovations and flexible monetization options we've introduced this year for our media customers. The world of online video advertising continues to grow as does the revenue opportunity that surrounds it, so we are constantly working with our customers and partners to ensure we're able to help publishers take advantage of all of the monetization opportunities out there. Read More →
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Kristin Leighton on December 13, 2012As 2012 comes to a close, we are excited to celebrate another tremendous year of change and innovation for our Video Cloud online video platform. With the continued acceleration of fragmentation across devices, platforms and operating systems, we have doubled down on our efforts to make sure our customers can deliver high quality video experiences to audiences on every screen. Read More →
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Chris Nicholson on September 6, 2012
The world of digital media is already fragmented and complex, and it’s only going to become more so as the number of mobile connected devices is expected to surpass 10 billion in the next four years. That’s more devices than people on Earth! To help make sense of this complicated landscape and how to address it, we created the following “Futureproof Your Digital Media Strategy” infographic. Read More →
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Chris Nicholson on September 5, 2012If you’re a content owner or distributor, you’ve heard plenty of talk about the importance of being where your audience expects you in today’s ultra-connected world. It makes sense: Making it easy for audiences to access your content makes it harder for them to go elsewhere. While the concept is straightforward, the execution is anything but. Read More →
Lots to See at IBC
events
Chris Nicholson on August 22, 2012We can’t wait for IBC! Brightcove will be in Amsterdam September 7-11 in full force with a host of very cool technology demos, all geared toward showing content owners and publishers how to thrive in an ultra-connected multi-screen world. Read More →
Online Video Ads Work for Weekends
monetization
Chris Nicholson on August 17, 2012There was no such thing as online video advertising (or even “online,” really) back when Loverboy first sang about working for the weekend, but weekends do in fact offer the best bang for the buck if you’re buying online video ads. The U.S. Read More →
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Jeff Whatcott on April 19, 2012Online video has evolved dramatically from its early proof-of-concept roots into a bona fide advertising medium and ultimately to the point we find ourselves today, in a third wave of transformation that sees it increasingly supporting a variety of paid business models. Read More →
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