Our quarterly online video report produced along with partners at TubeMogul highlights some of the interesting trends that emerged in 2010 in the industry. Today, I wanted to take a closer look at the brand engagement numbers that speak to videos brand marketers present on their websites in Brightcove players. Read More →
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Sara Watson on February 18, 2011
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Sara Watson on December 22, 2010
Today Brightcove and TubeMogul released the Online Video & the Media Industry Quarterly Research Report for the third quarter of 2010. The report examines online video discovery, usage, and engagement data from a sample of nearly 2,000 news and entertainment websites. In Q3, we also included a special feature focusing on the peak days of the week and times of day broken out by each of the media industries we cover. Notable findings include: Discovery Facebook now refers more video streams than Yahoo! for the aggregate media sample. This marks the first time the social platform has surpassed the search engine and content portal. Facebook accounted for 9.6% of all referrals, making it second only to Google. Read More →
