• Mark Blair's picture
    Mark Blair on November 30, 2014

    On 19 November, at the first ever ad:tech New Zealand event, Brightcove’s Senior Vice President and General Manager of Media, Anil Jain, sat down with TVNZ CEO Kevin Kenrick for a fireside chat about how the industry has changed over the past couple of years and expectations for the near future. Read More →

  • Sophie Rayers's picture
    Sophie Rayers on November 12, 2014

    Although in its infancy, the use of live video is a trend that will continue to grow. Over the past few years, more and more brands have embraced and experimented with live video streaming for events. Some of our own customers like PUMA and HUGO BOSS have led the way with this trend and experienced great success as a result. If you’re still on the fence, we’ve compiled our top four reasons to invest in going live: Read More →

  • Radha K Raman's picture
    Radha K Raman on October 15, 2014

    Technology is bringing sports fans closer to all the action. Online video in particular is significantly leveling the playing field of sports video content. The viewing experience today is all about being social, mobile, and available on multiple screens. Viewers are taking a self-service approach over what, when, where and how they watch sports programming. Read More →

  • Michelle Berman's picture
    Michelle Berman on October 6, 2014

    For the fourth consecutive year, Brightcove is honored to make the Streaming Media 100 List of Companies that Matter Most in Online Video! Since it’s inaugural year in 2011, the annual list sets an industry benchmark of the companies doing the most interesting and innovative work in streaming video. Brightcove has been named to the list since its inception, which nicely validates our consistent leadership position within the industry. Read More →

  • Mark Blair's picture
    Mark Blair on September 2, 2014

    We are excited to launch our newest case study with Michelle Bridges 12 Week Body Transformation (12WBT).  12WBT is a unique online 12-week exercise, nutrition and mindset program created by leading Australian personal trainer Michelle Bridges. Since its beginning in 2010, 12WBT has become a household name across Australia as the online portal for exercise and nutrition programs.  Read More →

  • Kristin Leighton's picture
    Kristin Leighton on June 23, 2014

    In 2010, the average U.S. adult barely spent any time watching digital video -- 6 minutes per day was the norm. Flash forward to 2014, and that's certainly no longer the case; adults now clock nearly an hour of viewing time every day. Read More →

  • Kristin Leighton's picture
    Kristin Leighton on June 18, 2014

    When it comes to deciding which college to attend, high school students have a plethora of options. And as traditional advertising methods - print, radio and television - have continued to gain smaller audiences, more and more colleges are turning to digital marketing to reach prospective students. Online video has been a major player in this changing landscape, not only helping institutions appeal to the young subset of the population, but also providing useful insight as to who is watching. Read More →

  • Paul Jackson's picture
    Paul Jackson on May 1, 2014

    At global analyst firm, Informa Telecoms and Media, the TV and Digital Media practice works closely with many of the world's leading content producers, distributors and broadcasters. An emerging trend we’re paying close attention to is something we're calling the "squeezed middle" of the TV world: firms not quite at the top of their league, but who have made decent livings so far, and are starting to see threats to their revenue streams. Read More →

  • Kristin Leighton's picture
    Kristin Leighton on April 18, 2014

    Connected televisions are poised to take over the traditional living room landscape, leaving many businesses wondering how to effectively capitalize on the shift. One thing that's for certain is the critical need for media companies and marketers alike to deliver engaging, high-quality online video experiences to every consumer--on any device. Read More →

  • Courtney Pierce's picture
    Courtney Pierce on April 10, 2014

    Last week, I had the pleasure of participating in a panel discussion at an Argyle Executive Marketing Forum. Held at the Union League in New York, the event focused on retail and consumer goods, and attracted an audience of marketing executives from large brands and retailers in the New York area. It was a wonderful opportunity to connect with many of our customers in the retail industry! Read More →