Late last month, Sue Thexton, senior vice president for Brightcove EMEA, and I gathered with sound engineers, composers, editors, writers and TV personalities to honour the amazing British talent that works behind the scenes of some of TV's most exciting programmes. Read More →
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Florentine Lemli on May 20, 2013
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Brenna Fitzgerald on May 20, 2013
Brightcove PLAY 2013 came to an end last week, but the dialogue from the event will provide us with blog fodder for weeks and months to come. There was that much productive conversation and content created at the conference. Read More →
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Greg Sokoloff on May 8, 2013
I work closely with a number of print publishers (names you know and whose content you likely read frequently), and many of them are faced with similar business challenges. Essentially, as these print publishers continue their move from a print to a digital world, they recognize that video is a crucial way of storytelling. Video has become a medium that their audiences expect in addition to static text and images. Read More →
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Brenna Fitzgerald on April 26, 2013We're excited to announce that the Tribeca Film Festival, presented by American Express, has chosen the Brightcove Video Cloud online video platform to support a range of exciting video initiatives for the 2013 Festival, which is currently underway in New York City. This is the third year in a row that the Festival has relied upon Video Cloud to allow Festival followers to view select, original short-form content online whenever and wherever they choose. Read More →
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Brenna Fitzgerald on April 25, 2013In today's print edition of the New York Times, media reporter Brian Stelter reports on Yahoo's recent announcement that it has acquired the exclusive rights to the "Saturday Night Live" archive (clips from 1975-2012) from Broadway Video, S.N.L creator Lorne Michaels' production and management company. Read More →
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Brenna Fitzgerald on April 23, 2013In the second video stemming from our recent trip to the Argyle Executive Forum event in Chicago, we speak to Nonna Kofman, vice president of marketing at the Follett School and Library Group, a division of Follett Corporation that offers services, technology and resources to the K-12 education market. Tune in to the video below to hear Nonna offer her thoughts on the power of video. Specifically: Read More →
Monetisation, Distracted Eyeballs and Multitasking: Thoughts from the Guardian Changing Me...
industry
Luke Gaydon on April 23, 2013
I recently had the pleasure of speaking at MediaGuardian's Changing Media Summit alongside some of the biggest names in the industry including, to name a few: Darren Childs, CEO of UKTV; Michael Comish, CEO of Tesco Digital Entertainment; Lewis D'Vorkin, CPO at Forbes Media; and Alexander Koppel, CCO, Red Bull Media House. Read More →
Are You a Digital Omnivore?
industry
Brenna Fitzgerald on March 22, 2013This week Deloitte released its State of the Media Democracy Survey, an assessment of U.S. consumers' digital habits. The research is full of fascinating statistics. Among them: 26 percent of us are what Deloitte refers to as "digital omnivores." That is--over a quarter of U.S. consumers own not just a laptop, but a smartphone and a tablet too (check out the infographic below). Read More →
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Brenna Fitzgerald on March 22, 2013This week, the annual OTTCON conference took place in Santa Clara, California. There, both content producers, distributors and related technology players took the stage to discuss the latest innovations in broadband television--and to speculate on what's next for the mega over-the-top industry. Read More →
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Brenna Fitzgerald on March 19, 2013It's no secret that content marketing is booming. At Brightcove, we're on the front lines with our digital marketing customers as they artfully navigate the "owned" content waters. As a result, I wholeheartedly understand how high-quality content can effectively, powerfully support an organization's brand building and sales goals. What's also true, though, is that brands' content marketing efforts are actually breathing new life into media companies by creating an additional avenue for revenue generation. Read More →
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