• Mark Blair's picture
    Mark Blair on September 2, 2014

    We are excited to launch our newest case study with Michelle Bridges 12 Week Body Transformation (12WBT).  12WBT is a unique online 12-week exercise, nutrition and mindset program created by leading Australian personal trainer Michelle Bridges. Since its beginning in 2010, 12WBT has become a household name across Australia as the online portal for exercise and nutrition programs.  Read More →

  • Kristin Leighton's picture
    Kristin Leighton on June 23, 2014

    In 2010, the average U.S. adult barely spent any time watching digital video -- 6 minutes per day was the norm. Flash forward to 2014, and that's certainly no longer the case; adults now clock nearly an hour of viewing time every day. Read More →

  • Kristin Leighton's picture
    Kristin Leighton on June 18, 2014

    When it comes to deciding which college to attend, high school students have a plethora of options. And as traditional advertising methods - print, radio and television - have continued to gain smaller audiences, more and more colleges are turning to digital marketing to reach prospective students. Online video has been a major player in this changing landscape, not only helping institutions appeal to the young subset of the population, but also providing useful insight as to who is watching. Read More →

  • Paul Jackson's picture
    Paul Jackson on May 1, 2014

    At global analyst firm, Informa Telecoms and Media, the TV and Digital Media practice works closely with many of the world's leading content producers, distributors and broadcasters. An emerging trend we’re paying close attention to is something we're calling the "squeezed middle" of the TV world: firms not quite at the top of their league, but who have made decent livings so far, and are starting to see threats to their revenue streams. Read More →

  • Kristin Leighton's picture
    Kristin Leighton on April 18, 2014

    Connected televisions are poised to take over the traditional living room landscape, leaving many businesses wondering how to effectively capitalize on the shift. One thing that's for certain is the critical need for media companies and marketers alike to deliver engaging, high-quality online video experiences to every consumer--on any device. Read More →

  • Courtney Pierce's picture
    Courtney Pierce on April 10, 2014

    Last week, I had the pleasure of participating in a panel discussion at an Argyle Executive Marketing Forum. Held at the Union League in New York, the event focused on retail and consumer goods, and attracted an audience of marketing executives from large brands and retailers in the New York area. It was a wonderful opportunity to connect with many of our customers in the retail industry! Read More →

  • Sue Thexton's picture
    Sue Thexton on April 3, 2014

    Meet Blue Juice: a U.K.-based digital agency that specializes in developing innovative video content and mobile apps for a host of diverse clients. Blue Juice has been a Brightcove partner for four years to help meet the needs of its customers for high-quality video delivery across multiple devices. Read More →

  • Luke Gaydon's picture
    Luke Gaydon on March 25, 2014

    This February marked Facebook's milestone tenth anniversary. The social media giant has truly transformed across the past decade, but perhaps the most interesting element of its evolution has been the way it has adapted to meet the changing ways we're consuming video content—and the way Facebook itself is accelerating those changes. Read More →

  • Brenna Fitzgerald's picture
    Brenna Fitzgerald on March 20, 2014

    It's no secret that new devices and technologies have altered the video viewing habits of Americans. But, for the first time, those changes in content consumption may have a major effect on how, and where, political campaigns advertise. Read More →

  • Prem Tirilok's picture
    Prem Tirilok on March 4, 2014

    Design has always been an aspect of user experience (UX) that I find particularly fascinating. And looking at UX from a design perspective can be incredibly beneficial for businesses; it can facilitate further understanding of how to create a visceral experience for viewers over the lifecycle of an event. Take video for example. Regardless of how great the content is, if publishers don’t place the appropriate emphasis on the design elements of user experience, the content will have less impact –- from a business and monetization standpoint. Read More →