• Anne-Lynn Nilius's picture
    Anne-Lynn Nilius on April 7, 2015

    It can be difficult to convey a premium product like a $20,000 diamond engagement ring on a standalone website. So when global jewellery chain Michael Hill wanted to bring its range of rings, pendants, bracelets and watches to life online, video proved the best option to tap into the emotional side of the buying journey. Read More →

  • Mark Blair's picture
    Mark Blair on March 17, 2015

    2015 is shaping up to be a huge year for online video, and we’re thrilled that we can play a part in helping local media companies stream video seamlessly across any device. Screen Australia just released an analysis of some recent Nielsen data that shows just how much Aussies are watching online video. In fact, half of all internet users are watching movies and TV online now, and it’s not just millennials. Read More →

  • Anne-Lynn Nilius's picture
    Anne-Lynn Nilius on March 12, 2015

    Brightcove kicked off its first Video Marketing Lunch & Learn Seminar last week in Sydney, Australia. The first of its quarterly series, the seminar was designed to provide marketers with a quick but in-depth insight into the world of video marketing and application models for video in the marketing mix. Attendance included some of the major global brands such as Nestle, Suncorp, Qantas and Expedia. Common themes heard at the event included: Read More →

  • Mark Blair's picture
    Mark Blair on November 30, 2014

    On 19 November, at the first ever ad:tech New Zealand event, Brightcove’s Senior Vice President and General Manager of Media, Anil Jain, sat down with TVNZ CEO Kevin Kenrick for a fireside chat about how the industry has changed over the past couple of years and expectations for the near future. Read More →

  • Sophie Rayers's picture
    Sophie Rayers on November 12, 2014

    Although in its infancy, the use of live video is a trend that will continue to grow. Over the past few years, more and more brands have embraced and experimented with live video streaming for events. Some of our own customers like PUMA and HUGO BOSS have led the way with this trend and experienced great success as a result. If you’re still on the fence, we’ve compiled our top four reasons to invest in going live: Read More →

  • Radha K Raman's picture
    Radha K Raman on October 15, 2014

    Technology is bringing sports fans closer to all the action. Online video in particular is significantly leveling the playing field of sports video content. The viewing experience today is all about being social, mobile, and available on multiple screens. Viewers are taking a self-service approach over what, when, where and how they watch sports programming. Read More →

  • Michelle Berman's picture
    Michelle Berman on October 6, 2014

    For the fourth consecutive year, Brightcove is honored to make the Streaming Media 100 List of Companies that Matter Most in Online Video! Since it’s inaugural year in 2011, the annual list sets an industry benchmark of the companies doing the most interesting and innovative work in streaming video. Brightcove has been named to the list since its inception, which nicely validates our consistent leadership position within the industry. Read More →

  • Mark Blair's picture
    Mark Blair on September 2, 2014

    We are excited to launch our newest case study with Michelle Bridges 12 Week Body Transformation (12WBT).  12WBT is a unique online 12-week exercise, nutrition and mindset program created by leading Australian personal trainer Michelle Bridges. Since its beginning in 2010, 12WBT has become a household name across Australia as the online portal for exercise and nutrition programs.  Read More →

  • Kristin Leighton's picture
    Kristin Leighton on June 23, 2014

    In 2010, the average U.S. adult barely spent any time watching digital video -- 6 minutes per day was the norm. Flash forward to 2014, and that's certainly no longer the case; adults now clock nearly an hour of viewing time every day. Read More →

  • Kristin Leighton's picture
    Kristin Leighton on June 18, 2014

    When it comes to deciding which college to attend, high school students have a plethora of options. And as traditional advertising methods - print, radio and television - have continued to gain smaller audiences, more and more colleges are turning to digital marketing to reach prospective students. Online video has been a major player in this changing landscape, not only helping institutions appeal to the young subset of the population, but also providing useful insight as to who is watching. Read More →